Having fun with doorway sites

In fact, for the best results, it needs to play a major part in your entire company culture. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing …

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Latest developments in content

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each …

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Myths and misconceptions about anchor text

Not so fast. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links …

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Write about plugins

As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The rise in smartphones …

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Create a search marketing strategy based on html

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect …

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Technical optimization

Search queries are an average of three words long, and more than 25 percent are only a single word. Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. The best domain name lookup tools go beyond your immediate enquiry …

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Reasons that people rely on conversion rates

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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