Be mindful of dynamic pages

Contextual link building is the quickest way to boost your site’s search performance. One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so …

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Reasons that marketers love inbound links

Google, now more than ever, don't just want more content, they want content that they feel is quality. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest …

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What's the story about keyword density

As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to …

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A few words on blogs

Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and …

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Remember that content is more than just writing blog posts

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Take the time to ‘turn the light on’ to your audience, to see who they are, what …

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Build local relationships with businesses

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Hidden facts about authority sites

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. This could be something as simple and generic as ‘coffee’. As a part of mobile searches, voice searching is also on the rise. It can be much …

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The truth about dynamic pages

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

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Think about metrics from the start

Things like: so many businesses out there don’t even understand what SEO is. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Meta Tags play an important role in …

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Repurpose old link exchanges

There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally …

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Wait. Are link exchanges really that simple?

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

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Can social media really make a difference?

What are little known facts that a shopper for that product or service should know? That’s easy. If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in …

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One element of your strategy should look at organic links

If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely …

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Competitor Link Analysis for SEO

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. The advice is to avoid duplicate content issues if you can and this should be common sense. Be under no illusions, advanced SEO is a full-time job. However …

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How to focus on quality

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Headings and RSS feeds

Many people get stuck at the starting line when coming up with evergreen content. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices …

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Let's follow inbound links best practise

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. In the best case scenario, a site visitor turns into a paying customer …

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Things you most likely didn't know about canonical URLs

Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. In the end, the users, the marketplace, content and …

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Lessons I learned about blogs

You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of …

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Determining Relevance: Trust your gut when it comes to reporting

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you own …

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Beginner's guide to javascript

Google Analytics is an amazing tool. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC …

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Create a search marketing strategy based on cloaking

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. Sharing information is what the Internet is all about …

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Managing an existing site

The markup languages have become more important to SEO. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because …

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Make blogs a priority

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. If visitors get what they need from your site, they’re …

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Don't miss out SERPs from your detailed marketing checklist

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Social engine optimization is actually a technique to collect user traffic on a website. So you want to add value for …

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Take care when dealing with widgets

If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social …

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Understanding Your Audience and Finding Your Niche

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the …

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Latest developments in quality

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: If you are using Google analytics platform you can reduce bounce rate even further by …

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Can a techie truly understand reporting

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if …

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Small but important things to observe about widgets

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Understand about keyword research

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Optimise your site, paying special attention to bounce rates

The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Once upon a time, marketers focused on strategizing …

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Myths and misconceptions about webmaster tools

Do you know why evergreen content is valuable? The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral …

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The steps needed for putting offsite SEO into action

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Define your goals with regards to organic links

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. SEO is not the techniques we …

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Measure and Improve by paying attention to html

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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Improve engagement by utilising indexed pages

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Data must be sliced and diced from different dimensions to show trends. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density …

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Create content about nofollow links

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users …

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I urge you to think about reporting

Here’s the thing, great content can offer incredible advantages to your business. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out …

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Can 301 redirects really make a difference?

Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. SEO is the tool to drive people to your website. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far …

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Hidden facts about offsite SEO

That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Such content doesn’t go out of date. Classic search optimization and growth hacking differ …

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Google ranking factors can be affected by RSS feeds

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates …

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