Start simple, but don't forget googlebot crawlers

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. It consists of all the information on all the web pages or websites that the search engine was able to browse. Keep your descriptions under 150 characters to avoid …

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Easier said than done with SEO

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Therefore, appearing at the top of the search engine results page is naturally becoming more important …

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Wait. Are organic links really that simple?

However, there are legitimate reasons to have live pages with similar content. No images, 500 words or less and a random link to a site. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you …

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A do-it-yourself guide to conversion rates

Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Search …

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A focus on non reciprocal links to benefit search engine placement

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Head terms are broad and short, often revealing little about topic and intent. Keyword research is …

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Things your competitors know about Google algorithms

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. The number and quality of links to your website are quite important to Google and other search …

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Tactics around link bait

A permanent redirect from one URL to another indicates the original URL has changed for good. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they …

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Take care when dealing with link bait

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is …

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