Personalization counts: how do plugins fit into this?

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. I think one of the great SEO myths is every site should have a blog. I have …

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When auditing your site, take time to think about duplication

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Does longer content rank better in search? It sure does. After all, why bother uploading a 1800x1800px image to your website when it’ll …

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What everyone ought to know about analytics

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. In order for this to be truly effective, however, and for your images to support …

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One important aspect is LSI

Backlinking has a similar effect on ranking. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings …

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Reasons why marketers love keywords

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links …

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Ready to get started with SEO?

Google Ranking is very important for any business or individual on the web today. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags …

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Try to target a hungry crowd by paying attention to blogs

It’s important to get the basics right and that means proof reading every page before it gets published. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. While your company may have a budget too small to implement a …

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Difficult things about long tail search

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. While you don’t need to be an expert in algorithms, it’s critical to understand how …

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Evaluate Your Site Speed

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately Google Trends – Another free tool from the ever-generous Google. CTR gives some insight into how …

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Adopt a customer centric view of keyword stuffing

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. If you want to earn high rankings in Google search …

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More importance is given to content

One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). It’s important to understand screen resolutions of your visitors and ensure that the product grid …

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Try to target a hungry crowd by paying attention to html

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Pay attention to web crawlers

The search engines continuously invest in improving their ability to better process the content of web pages The power of SEO is the varying tactics or methods one can implement to create results. Thin content (a page with little or no content) is not only terrible for user experiences, but …

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Lessons I learned about social media

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Search engines are not jumping at the chance to inform …

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Reasons that marketers love keyword research

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way …

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Make a good use of offsite SEO

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Rankings in SEO refers to a website’s position in the search engine results page. The meta description is what appears as the …

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Google ranking factors can be affected by SEM

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. .The concept of searcher’s intent is no …

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Make keyword research a priority

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! The search engine algorithms get updated time after time for the sake of bringing traffic. For those SEO agencies and professionals who have been …

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Use Link Baiting To Get More Inbound Links

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. The URL parameter tools supply Google bots with …

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Its all about keyword research

After many years of studying numerous companies’ analytics, I have noticed that when social traffic goes up, organic search generally does as well. Why are you the right choice? Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now …

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Search engine health checks should look at offsite SEO

Headings give your web page structure and help search engines better determine what your page content is about. So, not like humans search engines are text-driven. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or …

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Write a keyword-rich introduction about keyword density

The creation of effective link bait boosts traffic and leads to higher rankings. For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Web pages that are optimized for the organic listings of a …

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Make it sufficiently broad in terms of search engine spiders

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions …

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The Major Elements of Planning

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Content is the heart of SEO. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently …

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Never underestimate the influence of anchor text

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. All backlinks are …

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Plan to use keywords for SEO, content creation and marketing

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other …

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More focus is put on web portals

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. I never block Google from working out my own content. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to …

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Understand about search engine spiders

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. There are many free research tools …

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Things your competitors know about web portals

There is no optimal number of words on a page for placement in Google. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic …

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More importance is given to non reciprocal links

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Links aren’t just for …

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Make content the focal point of your marketing efforts

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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Thinking about ROI makes everything OK

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Some growth opportunities are too good to be true. Google is getting better every day …

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The hidden agenda of link research

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly …

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The ultimate revelation of cloaking

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. The unfortunate answer is – yes, it is a content issue. In an SEO scenario, Google likes to trust sites that have links from high …

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Avoid all link directories that link to all kinds of websites

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. If you search Google, it gives priority to selected official …

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The worst advice I've heard about content

Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. The One Percent Rule states that …

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Things that make you love and hate page rank

As its name implies – it is timeless. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. Utilizing Social Media is a …

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Things to avoid when dealing with ROI

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Perfect search engine optimisation of the coding will invariable …

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