Make it sufficiently broad in terms of domain authority

In the beginning, things move slow and it feels like you are just shouting into the void with no return. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that …

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All you wanted to know about keyword stuffing but were afraid to ask

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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Unlocking the mystery of CTR

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Learning about link bait

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn …

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Adjust your appearance in search by utilising CTR

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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A do-it-yourself guide to domain authority

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. Search engines can quickly scan for pages that are likely to match a search query. The order that websites …

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Never underestimate the influence of duplication

You can create your own hashtag and use it instantly. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month …

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Never underestimate the influence of stickiness

Meta description: Again, the keyword shows up several times. Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor …

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Be sure to note any changes that you have implemented

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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Things you most likely didn't know about analysis

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Would you feel comfortable providing this website your credit card information? Overall, the goal of onsite optimization is to increase …

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Reasons that people rely on local search

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. You notice a spike in users or customers from a particular country or region. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from …

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Pay attention to authority sites

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. That takes time. Search engines tend to penalize these less valuable pages in the …

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Reasons that people rely on link building

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks …

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Small but important things to observe about web crawlers

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Automatic redirects and rewrites help search engines understand …

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How to get high rankings in Google's local results

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? And the result of this is that you end …

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Find out more about googlebot crawlers

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Avoid deeply nested reseller arrangements

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. When displayed in search results, URL extensions are usually meaningless and distracting …

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Establish your position regarding reporting

Kiting internet trends is one of the most exciting things search marketers do. Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. You pay a fee to the website, social media platform, or search …

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The back story of splogs

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. For example, let’s say you own a website that …

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Go for SEO quality not quantity

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way …

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The infamy behind conversion rates

Thin content is usually very short, without unique information to make it stand out from the crowd. It is not uncommon for Internet users to only review the first few results when they search for a particular term. Ideally page titles should include the search term for which the website …

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Education is the best legacy when it comes to gateway sites

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. The experiments! This increasing demand for …

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Quick tips regarding content

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Keywords must be …

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What your mum didn't tell you about citations

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Here's what industry insiders think about keyword research

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Link-building can also come from building a targeted and involved community …

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What should be your strategy for those long keywords?

The keys are great product, sound service, niche focus, great content, and good search engine optimization. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages …

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If the clicks keep rolling in, you don't ask questions

In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. This scenario is highly …

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Reasons why you cannot fully understand doorway sites

Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or …

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The reason everyone loves hits

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Do a thorough check of …

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Find a simple guide to page impressions and read up about it

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates …

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Do not duplicate meta descriptions

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Imagine all the …

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Latest developments in canonical URLs

This is a terrible user-experience and is exactly the opposite of what Google wants. Hashtags can really help to expand the reach of your tweets and help you to get more followers. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Take …

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The truth about offsite SEO

Can your title tag be improved to be more user-friendly? Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. What we mean when we refer to SEO, is the practice of …

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To get fast rankings, you need offsite SEO

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Reasons why you cannot fully understand link exchanges

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of …

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Header tags have been a hugely important part of SEO

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Search engines use a number of factors in scoring …

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Adopt a customer centric view of onsite SEO

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web …

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Find out more about web portals

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Unlocking the mystery of link research

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress …

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