The death of page rank

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. Search Engine Optimization is true scientific method that works. Try to get backlinks to various pages on your site, not just your Homepage …

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Tactics around doorway sites

You certainly don’t want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Ads show …

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Wait. Is mobile search really that simple?

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Reasons why you cannot fully understand indexed pages

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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What Queries to Target

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Establish your position regarding nofollow links

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. What we need to understand is …

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Things that make you love and hate social media

The solution to this issue? I think of black versus white hat in terms of night versus day. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. What is user intent? In short it is …

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Make site submissions a priority

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Don’t rely on the …

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Make it sufficiently broad in terms of canonical URLs

Nearly, 74% of consumers use search engines to find local business information. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your …

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