Things you most likely didn't know about URLs

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. The benefits of guest blogging are endless and often …

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Types of site changes brought on by forums

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Until recently, I hadn't …

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Don’t forget quality

But not all duplicate content is editorially created. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. If it’s been just a day or two since you made your website and are not …

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Define your goals with regards to RSS feeds

Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules …

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Make gateway sites a priority

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Make sure at least one image file name includes your …

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Pay attention to analytics

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide …

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Calculate what the ROI is on calculating your ROI

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Whether you’ve already written content on …

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Unlocking the mystery of forums

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely …

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Myths and misconceptions about splogs

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets …

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Optimising the speed of Website

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet …

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A do-it-yourself guide to trust rank

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find …

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You have to understand keyword intent

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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Google ranking factors can be affected by quality

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. Google almost always honors disavow requests that include such documentation. Make sure that you include the following features …

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Understanding bounce rates

Every piece of information about a page can be turned into a long list of words. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Make sure to link not only to external sources but also to your own blog posts as …

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Personalization counts: how do text links fit into this?

Users will no longer tolerate slow performance in a website. In simpler terms meaning how high you rank on a search engine. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay …

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How to focus on forums

It is almost impossible to record the entire Internet in an index. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. If you research your competitors, you will probably notice that they have some backlinks in common which you …

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Double check your URLs

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. That takes time. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head …

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Go long-tail and forget analytics

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Here’s the thing people tend to mistake content marketing with publishing a few blog posts on their website. Research shows that data-heavy content gets linked much more frequently as compared to …

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Let's follow quality best practise

The creation of effective link bait boosts traffic and leads to higher rankings. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. People tend to copy their competitors when choosing the words to use, without researching in detail …

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How to really understand SEM

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Considering the goal of your website is …

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Integrate your Most Popular Phrases into All Page Titles

Keep in mind that you don’t have to create only evergreen content for your blog. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your …

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Google ranking factors

Always think about the user and why they are visiting your site in the first place. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Google delivers results based on the geographic location of the …

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Missing title tags are problematic

The first is a complete copy. Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the …

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The hidden agenda behind RSS feeds

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to …

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Link building strategies

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Every page should have a description that summarises its contents. Mobile search …

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Emphasizing fast results by using ROI

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press …

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Are search volumes affected by page impressions

You have to always be proactive and look for new ways to improve your strategy. This is the reason why the market gets increasingly competitive and big players get ahead. People either go to Google to find something quickly, or they go there to find something they can trust. For …

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How do you feel about citations now?

Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is …

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Search marketing implications related to reporting

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. And all …

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The worst advice I've heard about nofollow links

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. The search field of practice introduces analytical thinking with creativity and a dash of data. Try to ask questions in the headers of your copy. Because …

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Things that make you love and hate conversion rates

You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Tell beginners what they need to know about your business or industry. User-generated content can increase the relevance and freshness of a …

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Repurpose old CTR

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively …

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Use organic outreach along with RSS feeds to make a difference

While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that …

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Write a 1000+ words article about forums

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to …

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Use Engaging Images & Videos

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain …

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When your use of web 2.0 becomes obsessive

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

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Bucket brigades based on anchor text

From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. Google estimates that around 56% of mobile searches have local intent, and 50% of …

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Determining Relevance: Trust your gut when it comes to 301 redirects

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing …

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You have an opportunity to write something and rank

Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page …

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