Understanding organic links

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty …

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How to really understand mobile search

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

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Things about white hat SEO you have to experience yourself

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of …

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Think like a human not a robot when it comes to sitemaps

Rankings in SEO refers to a website’s position in the search engine results page. Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. Backlinks are #1 signal that Google considers for ranking a page on …

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A focus on link building to benefit search engine placement

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. The initial settings are demanding and …

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Quality over quantity when it comes to scraping

Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your …

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Try to target a hungry crowd by paying attention to analysis

For example, if you searched who is the best eCommerce provider in London?? Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. It’s an iconic brand, online and offline, that has a proven track record with consumers. Any way of getting …

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Focus on ROI Instead of googlebot crawlers

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. The advertisers …

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Never underestimate the influence of 301 redirects

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Removing the …

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What your mum didn't tell you about widgets

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Do follow passes link juice (passes SEO benefits to the website that’s linked) and …

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Can hits help improve my search engine placement?

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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Create an Engaging Web Presence by the use of onsite SEO

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries If people have no power to affect change, then they cannot …

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Can citations make a huge difference to search engine optimisation?

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! People …

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Generalized or broad keywords or short tail keywords

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages …

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Small but important things to observe about site submissions

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Designing your website with …

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The value of Google authorship

Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? Search engines (and users) look to the site architecture for clues as to what …

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