The first choice should be SEO

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… So …

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When your use of SEO campaigns becomes obsessive

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Mobile apps like Flipboard or CNN …

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Competitive keywords

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. If you are in a highly compeitive field like law …

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All you wanted to know about text links but were afraid to ask

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Wait. Are rankings really that simple?

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Six months of data or more are typically needed to make significant organic revelations. Today, smartphone usage is so …

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Decide if you're dealing with a search engine penalty

If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? In theory, it is important for domain popularity that as many backlinks as possible link …

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Here's what industry insiders think about SEM

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. You can do this …

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Aligning your goals in relation to indexed pages

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise …

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