Why white hat SEO matters

With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. The advent of Global economy nearly makes every business have an online presence. One part of SEO many have heard of is keyword …

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One important aspect is cloaking

In these cases, you’ll see very few competitors to benchmark against. Evergreen content must hold its relevancy over time or else it risks losing its value. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo …

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How to learn about web crawlers in a few hours

The best long-term strategy for this is using blogging, social media, and press releases. Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. Google needs to generate, maintain and increase its revenue. It can only …

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Be clear, truthful and accurate when it comes to SERPs

By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. Reach out to influencers once your blog post is published. Some will share your post on …

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I urge you to think about googlebot crawlers

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. SEO is not just one …

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We've reached a tipping point when it comes to web 2.0

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Companies should consider how other reputable …

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The truth about analysis

Businesses consider social media a key element of their SEO strategies. The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Some geographic conditions and the customer demographics are very much important as to where and how you will get your …

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Be mindful of organic links

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. If you find that content was stolen maliciously, and the webmaster refuses to believe your …

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Consumers trust authority

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. With so much crap content on the web, Google doesn’t want to waste space indexing it. Come up with topics you can turn into comprehensive …

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Be clear, truthful and accurate when it comes to SEO

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. In the past, creating keyword rich anchor text used …

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Less is always better when it comes to organic links

The search engine views your site as more trustworthy. Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific …

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Add mobile URLs to Sitemap for SEO

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

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Define your goals with regards to page impressions

They’re therefore considered to be “thin”. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). If this is the case, you need to collect and consolidate redundant information so that it will …

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How to really understand plugins

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Relevance is the key issue when choosing …

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How to really understand onsite SEO

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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What your mum didn't tell you about doorway sites

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Although there …

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Headings and splogs

Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the …

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Myths and misconceptions about keyword density

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. It is often good practice to state what the website …

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Reasons why marketers love canonical URLs

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Takeaway tips for walled garden sites

Do not fear bots — they are your allies (most of the time). The first step when you discover duplicate content is to reach out to the webmaster. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given …

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Less is always better when it comes to Google algorithms

People will often forgive mistakes made by companies, but they will not forgive insincerity. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. When it comes to getting your website ranked highly then …

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Create content about search queries

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. The key is …

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Fun with canonical URLs for now

Your content is there to provide real, relevant information and encourage your user to trust you. If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. Unlike traditional AB testing …

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Lessons I've learned from rankings

Since Google views every URL as a unique one, every copy that is found will cause your content to be considered thinner. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should …

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A few words on offsite SEO

SEO is the group of practices for optimizing and increasing presence in search engines. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent …

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The mysterious world of link research

Keyword density refers to the number of times a particular keyword is used in the content of your website. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Search engine optimisation …

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Think about cloaking from the start

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Can a techie truly understand non reciprocal links

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. A site that hasn’t done its keyword research is like a car …

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Wrap Subheadings in H2 Tags

There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Search Engine Optimization (SEO) is the practice of building websites that will rank …

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How to really understand white hat SEO

In today’s competitive market, SEO is more important than ever. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When …

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Learn the SEO ropes

Moving on from generic keywords, you can decide to add more information into the keyword. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches …

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SEO starts when you create the title tag

We know consumers want personal interactions with brands, but they also want them in real time Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their …

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Why have keywords been so popular?

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. In fact, Twitter.com rejected hashtags at first. Over time, you’ll gather data that helps …

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Understanding the rationale behind link intersects

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. By putting out content, not only does it help you create brand awareness, foster …

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