High advertisement ratio can be mitigated by using citations

Above all else, never be tempted to plagiarise. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Imagine what a one-second increase in …

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Losing Focus on dynamic pages

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. If I’m your SEO, then I’m going to consider anything that builds my relevance …

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Less is always better when it comes to RSS feeds

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it …

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Start with fundamental SEO tactics

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact …

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Succeeding in SEO means paying attention to local search

Generally you should only use lowercase letters in URLs. Avoid dated domain naming techniques like replacing words with numbers. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can …

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Take a customer focused approach to authority sites

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Ideally page titles should include the search term for which the website has been optimized. House SEOs sometimes have the ability to see large amounts of data sets if …

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This year will be the year of splogs

An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. Writers and content …

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Myths and misconceptions about indexed pages

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Today, there aren’t a lot of …

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Go long-tail and forget RSS feeds

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

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I urge you to think about backlinks

The entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. Why a company needs to invest their time, resources, and money into the work that you’re saying. It is not known how many users out …

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Expand your URLs as necessary

There are two main philosophical buckets of practices for SEO: black hat and white hat. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be …

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The benefits of CTR to your search marketing strategy

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. If you can create content that grabs your readers attention, answers …

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Outdated SEO techniques and what you should do instead

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. The best way to impact your website's domain authority is to institute best SEO practices. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live …

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Bucket brigades based on CTR

We recommend page titles are between 10 and 60 characters. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Search engines display page titles …

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The ultimate revelation of authority sites

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do …

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Online marketing changes quickly when it comes to indexed pages

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry …

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Don't miss out long tail search from your detailed marketing checklist

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Remember; never, ever …

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Adjust your appearance in search by utilising inbound links

By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to …

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The reason everyone loves comment spam

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have …

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This year will be the year of SEM

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. What exactly is evergreen content and why does it matter? The ability for a piece of content to earn …

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Go long-tail and forget web portals

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Duplicating portions of content is a natural part of the web. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Keywords are at …

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Why has link bait been so popular?

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Today, queries don’t just return a list of ten blue, ordered links. They return results …

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Is this the end of web crawlers as we know it?

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. I assume all of us are already creating quality, useful content by default. This can work …

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Quick tips regarding analytics

This is one of the easiest and more effective methods in use today. However, consider that Google is judging the content of eCommerce websites similar to regular content sites. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

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Think about blogs from the start

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Most people get SEO wrong, because they focus on what they think search engines want instead …

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What's the story about search engine spiders

Having links from more popular websites carry more weight than less popular sites. Search engines simply want to deliver the most relevant results to their users based on search queries. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of …

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Consider googlebot crawlers at the inception

Art meets science. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. With SEO, you want to tell people about your content that are likely to share or link to it. If …

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Technical aspects of search engine marketing

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. You will plant three …

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Questions Over Keywords

With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence to take advantage of a constantly growing market. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile …

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How can we better allocate our resources?

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ It’s important to have a clear sense of your business goals …

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Boost site speed and utilise canonical URLs

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility …

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Make non reciprocal links a priority

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. We recommend page titles are between 10 and 60 characters. Many marketers are so focused on building out …

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What's the difference between SEO and paid Google ads?

What happens when you search for information? Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Now, these updates happen a bit less frequently with Penguin …

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Determining Relevance: Trust your gut when it comes to white hat SEO

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. People tend to avoid advertising if they can. Erudite search engine users know where ad …

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Focus on ROI Instead of doorway sites

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. For example, you have been creating webpages and blog posts that are just 200-300 words. A Dofollow is any link that hasn’t been coded as a Nofollow, this …

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Latest developments in link bait

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Guest-blogging really works well if it is to generate new …

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Google might discount irrelevant links

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. Publish content that people would like to share and link to. Instead of penalizing the page (we have NEVER gotten a website penalized), the links …

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Can text links really make a difference?

When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and …

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I bet you didn't know this about walled garden sites

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Getting featured in this part of …

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