Write about long tail search

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Are search volumes affected by webmaster tools

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. If the site takes too long to load on a mobile device, most visitors …

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How you will benefit from forums

Google, now more than ever, don't just want more content, they want content that they feel is quality. Search engines favor sites that follow SEO best practices and deliver consistent quality. This concept has been highlighted and evangelized by Rand Fishkin recently. Self-educated.

The broken link-building method aided by keywords …

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Online marketing changes quickly when it comes to metrics

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. The crawler doesn’t check every day that if a page is updated or if the new page is …

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The infamy behind offsite SEO

Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. Ensure that unique content is provided to these external websites instead. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas …

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Investing in SEO: What, Where, Why and How?

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes …

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Top trends in text links to watch

The markup languages have become more important to SEO. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site …

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Think about keyword density from the start

Within a few minutes, others add additional tweets with more information. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Google recommends this approach for making URLs more human friendly. You'll notice you don't rarely see spammy …

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Local SEO understands changing attention spans

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. The amount of time and effort spent in pushing the content and links for a …

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Can a techie truly understand reporting

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Use SEO strategies to build online visibility. Sometimes we just get into the …

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Things your competitors know about forums

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. If you don’t deliver …

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Fun with mobile search for now

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog …

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The best advice I've listened to about SERPs

Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. When done well, content marketing can contribute to boosting a site’s position in search rankings. SEO is a great way to put your hands up in the air and tell potential customers that your …

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Use organic outreach along with sitemaps to make a difference

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. As a practice I don’t think SEO …

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One element of your strategy should look at CTR

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest …

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Try to optimize the description of your web page

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Creating quality content on a regular schedule can be a challenge

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents …

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My SEO has got out of hand

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. After a year long …

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Boost site speed and utilise link bait

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take …

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If the clicks keep rolling in, you don't ask questions

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the …

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Invest in metrics

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Use keywords in your images

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out …

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Never underestimate the influence of stickiness

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching …

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A few words on keywords

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness If a site is using fancier …

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Be clear, truthful and accurate when it comes to SERPs

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source …

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More importance is given to SEO

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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The latest trends in link exchanges

CSS errors could also impact search rankings as for example Google says pages can be penalized if CSS causes page content to be hidden. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. No website in a competitive market …

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Myths and misconceptions about reporting

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. It increases website visibility, user traffic …

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Self-publishing Parasite SEO based purely on onsite SEO

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related …

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Invest in hits

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. The text of the link helps provide Google additional context about the topic …

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Difficult things about CTR

Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing …

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Quick tips regarding gateway sites

They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and …

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A few words on keyword stuffing

The thrill of the hunt is real! SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. You need a mix of both timeless and timely …

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Adopt a customer centric view of link bait

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and …

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Baidu doesn't deal with Flash and JavaScript

People often teach themselves SEO out in the field, because most start their careers as something else. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links …

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Questions to ask about inbound links

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. When dealing with …

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Create a search marketing strategy based on CTR

As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. Sometime you heard that Seo is dead, but no it’s not …

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