Consider popularity, competitiveness, and ontology

It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. It’s also important to know what …

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What's the story about javascript

The way in which consumers search with be noticeably changed by digital assistants. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each …

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Remember that analysis make the web go round

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Content simply refers to …

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Create an Expert Roundup Post

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

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SEO sounds like a broken record

By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity …

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Difficult things about Google algorithms

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Fundamental search engine optimization never changes. You only …

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Pay attention to forums

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. For example, if we were looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely …

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Make non reciprocal links a priority

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the …

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Hidden facts about anchor text

Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs. When it comes to search engine optimisation the information available can be a minefield. Pagerank retention is a myth – it’s not …

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Reasons why marketers love page rank

If you want to improve your ranking, you have to curate unique content to support the borrowed content. All that technical stuff. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Keyword research is the process SEOs use to find …

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Create a search marketing strategy based on inbound links

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Stock-photos are the worst. Every page should be given a title that describes its content. Search engine optimization (SEO) is a term that gets thrown around …

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Link, link and link some more

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Segmenting your audience is a key part of any marketing or PR strategy and, make …

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Things about reporting you have to experience yourself

In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website’s product pages–with no manual link building efforts. Thin content is the idea that there’s not much actual text on …

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Make link building your centre of attention

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Search engines track searcher …

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Take a customer focused approach to indexed pages

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. You can also use platforms like …

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Help with geolocation and international SEO

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Small businesses tend to put a lot more into marketing than they get out of it. There is no simple tweak that conquers all for SEO — no all-in-one solution. Social …

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Understanding link building

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How …

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Fun with comment spam for now

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. There are a number of factors or signals of growth other than what you can see in search results. Write everything in your brand’s …

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Why marketing analytics is important

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Looking at statistics behind applicable …

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Don’t forget about nofollow links

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Structured …

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Learn from these mistakes before you learn about analysis

Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. As they crawl your site, they index content to appear in the search engine results. Which relevant search terms are most popular? Many companies err by assuming a particular …

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Improve engagement by utilising CTR

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. There is a similar function in Google Webmaster Tools. Search engine bots are entirely different entities. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly …

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Less is always better when it comes to link exchanges

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way …

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Analyse your existing rankings

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on …

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Make it scannable

And guess what? You don’t have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. You just show up when they …

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Establish your position regarding link bait

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Adding the website is quite a useful step in making a …

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Make link exchanges your centre of attention

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you are currently …

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Use, but don’t overuse your popular phrases

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself …

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Adjust your appearance in search by utilising text links

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases As the saying goes, “first impressions are lasting impressions.” The same can also be …

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Focus on ROI Instead of offsite SEO

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Classic search optimization and growth hacking differ in yet another way. Google wants to retain its reputation …

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It’s time to revolutionize our approach to specifics

Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. Is this project a competitor trying to look like someone else? The person who has the responsibility of managing the homepage’s search performance should also …

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Design + social media = Greatness

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries The SEO’s audience is generally half-human and half-bot/crawler/spider …

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Reasons why you cannot fully understand Google algorithms

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Each project should be treated like a special snowflake. Links to sites you don’t control should be regularly monitored and updated as links that used to work …

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Adjust your appearance in search by utilising quality

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. Google itself recommends …

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Thinking about static pages makes everything OK

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Cloaking refers to an attempt to boost search …

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Quality over quantity when it comes to splogs

Being at the top of your game really pays in SEO marketing. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing …

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Don't bury information in your article

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Education is the best legacy when it comes to web portals

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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