More focus is put on link bait

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

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The hidden agenda behind webmaster tools

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Repurpose old text links

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Search marketing implications related to web 2.0

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. Many people fixate on …

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Why your digital marketing strategy should centre around html

If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides …

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Taboos about page rank that you should know

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. So most people don’t have the time to get up to speed …

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Small but important things to observe about forums

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Succeeding in SEO means paying attention to SERPs

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. These can help people to quickly scan the page and find the information they’re looking for. Backlinks are two types - dofollow (which …

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Things that make you love and hate metrics

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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What Do I Need to Do In Order to Optimize My Site for Bing?

Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. You want to give the user the exact …

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Competitor link profile analysis

So how do you resolve this? Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. This is where the confusion comes in. SEO-friendly content writing is not just about pandering to your audience with content that …

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We've reached a tipping point when it comes to walled garden sites

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! Just by increasing your search ranking and where your website places on Google doesn’t mean …

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The broken link-building method aided by citations

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying …

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Define your goals with regards to static pages

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll …

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Make blogs the focal point of your marketing efforts

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Seemingly random things become less so within the right context. The …

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Technical aspects of link building

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. The pages have to create unique enough value that they can be distinguished from other …

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Quick tips regarding RSS feeds

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Having fun with canonical URLs

Much more is coming. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. When done properly, internal …

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The back story of link building

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If you want more traffic, read on …

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Can stickiness make a huge difference to search engine optimisation?

Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Predicting the advancing social waves happens …

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The latest trends in walled garden sites

Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is …

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High advertisement ratio can be mitigated by using web crawlers

It remains informative and retains its original quality. In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? The key to boosting visibility and SEO is staying active. Twitter has more than 320 million users, and there is no doubt that …

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Personalization counts: how do 301 redirects fit into this?

This will not only improve your ranking, but will make your site much more valuable to your visitor. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Outreach is a method of proactively acquiring backlinks …

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Let's follow duplication best practise

The more in depth the content you are looking to deliver is, the longer it will take to create. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. You need solid SEO to compete online …

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This year will be the year of dynamic pages

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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Go long-tail and forget reporting

A growth hacking “hack” in practice would then look disreputable. Buyers have a problem, and they are looking for something to solve that problem. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between …

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Quick tips regarding googlebot crawlers

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… This will help to ensure the copy on your website is not only valuable to your visitors but also …

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Create an Engaging Web Presence by the use of offsite SEO

One approach to avoiding thin content is to pay attention to page word count. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Even with more and more …

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Go long-tail and forget nofollow links

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. You can’t expect Google to …

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What's the story about mobile search

Not all duplicate content is a bad thing. Therefore, site speed, quite rightly, can have a huge impact on SEO. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also …

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To get fast rankings, you need sitemaps

Social is also an SEO challenge for you. If you are focused on a local market, it is also important to get connected with local businesses and organizations. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. If you …

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Reasons why marketers love reporting

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality …

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The best advice I've listened to about search engine spiders

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. The reason that …

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Find a simple guide to indexed pages and read up about it

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. You …

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The ultimate revelation of cloaking

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Title tags are important because …

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