The back story of nofollow links

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s …

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Can meta tags help improve my search engine placement?

And what’s the result? Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about …

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Understanding cloaking

This will not only improve your ranking, but will make your site much more valuable to your visitor. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. One of the most important factors to consider …

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Expand your link bait as necessary

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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A do-it-yourself guide to metrics

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Ensure that you site is free of spam, malware among other …

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Be mindful of indexed pages

Digital marketing is a vast marketing technique which includes many other marketing tact. More leads should bring additional sales and opportunities. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and …

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Things that make you love and hate quality

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Having quality inbound links is thus, a crucial SEO technique that only …

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Hidden facts about page impressions

.The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. It …

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Invest in longer posts

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with …

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Layout, formatting and 301 redirects combine to make great SEO

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Creating infographics that give detailed information about your niche is another great …

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The best advice I've listened to about link building

It was possible to pay to push press releases out via a service. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. One approach to avoiding thin content is to pay attention to page word …

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Things that make you love and hate web 2.0

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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Can a techie truly understand ROI

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Although you may outsource some of the work, SEO …

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Adopt a customer centric view of white hat SEO

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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Everything you need to know about web 2.0

We know consumers want personal interactions with brands, but they also want them in real time Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You …

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How to really understand plugins

Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay …

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High advertisement ratio can be mitigated by using RSS feeds

Keyword research is one of the highest return SEO activities that is essential for your marketing success. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must …

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Try to target a hungry crowd by paying attention to CTR

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your …

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Why dynamic pages matter

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to …

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Assessing historical progress and how you've been helped by javascript

Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. As you write, use your target keyword throughout the content. Don …

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Why canonical URLs matter

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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When auditing your site, take time to think about keyword stuffing

Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Longer search …

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Losing Focus on RSS feeds

Next year, they could formally partner or do a revenue share if they’re not secretly doing it already. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. When people search for things that match up with what your website offers, the higher …

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Beginner's guide to bread crumbs

It can be doorway pages. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of …

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Make it sufficiently broad in terms of trust rank

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Ultimately, SEO done correctly can land your website on the first page …

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Things that make you love and hate authority sites

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Never …

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Why Relevancy Matters in Building Real Links

Think long term rather than short term. Short term will get you nowhere with SEO. There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. Evergreen content is quality, useful content that is relevant to readers for a long period of …

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You Can't Have Search Without Social

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. You can create content to target keyword phrases that …

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Maybe bounce rates will be a thing of the past

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Is your website available in different languages or country …

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When your use of conversion rates becomes obsessive

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. When …

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Make sure you know exactly what you're doing with blogs

This is very similar to duplicate content, however it manifests itself in a different way. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what …

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Aligning your goals in relation to blogs

The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the …

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Latest developments in offsite SEO

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Make Sure You Actually Have An Address In …

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Quality over quantity when it comes to site submissions

Search engines recognize evergreen content and give it more value than to old content. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. META tags are pieces of HTML code which some search engines use in evaluating the content of a …

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How to really understand social media

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. A well-curated email list can drive revenue masterfully. Now, when you have a …

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Clarification about dynamic pages

Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Scan through …

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What your mum didn't tell you about site submissions

If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. It’s super tempting to right (perceived) wrongs online. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across …

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Why has static pages been so popular?

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Your goal should be to create links to individual posts/pages along with those leading to your homepage. Overfed with countless advice making things look simple and obvious …

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Emphasizing fast results by using landing pages

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

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Take a customer focused approach to bread crumbs

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Keyword research must be updated periodically: Search terms …

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Set Up Alerts For Brand Mentions

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find …

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