The ultimate revelation of URLs

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key …

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Can a techie truly understand onsite SEO

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Provide high quality photographs of products, and include an easy to use magnification …

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A focus on long tail search to benefit search engine placement

Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. It takes time to create high-quality content. That's why many people try to …

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Bucket brigades based on content

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In …

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Structure your content to meet your SEO needs

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Search engines are very clever in reading every little detail about your web page in …

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How to really understand citations

Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. To be able to write comfortably for different industries can take a lot of time and research. A successful …

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Should more importance be given to ROI for search marketing?

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! I find that the more I read from other people’s perspectives on the …

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The worst advice I've heard about link bait

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers …

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Unlocking the mystery of canonical URLs

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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How you will benefit from gateway sites

Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? Social is an ever-changing element that delivers relevant experiences. The incorrect use of Meta …

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Learning about dynamic pages

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. There are several …

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Why has offsite SEO been so popular?

Content is essential to score high search engine rankings. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. So you may have found some content on your site that would quallify as thin or duplicated content …

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Focus on performance, user experience, and trust rank

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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Manually go through all linking websites

SEO is the tool to drive people to your website. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities …

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Discover the connection between user experience nofollow links

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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A do-it-yourself guide to rankings

It’s prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are …

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Concentrate on actionable search queries

Fine tuning on these parts will make you confident and successful going forward. If you produce great content, but no one’s there to see it, does it acquire links? It all starts with the quality of your own product or content. Create content that people will want to share …

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Are search volumes affected by user generated content

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Its all about plugins

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Evergreen topics have long lasting …

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Create an Engaging Web Presence by the use of authority sites

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting …

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Can a techie truly understand site submissions

These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Quality means not …

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Google and long keyphrases

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying …

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Lessons I learned about googlebot crawlers

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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Tactics around authority sites

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can …

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Clarification about local search

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! We know consumers want personal interactions with brands, but they …

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My thoughts on doorway sites

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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Thinking about backlinks makes everything OK

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It’s easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Expect increased conversions, particularly those from visitors who arrived via organic search. This can hurt user experiences and …

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Just take care of the Penguin consequences

This sort of content stays fresh as new people come looking for information. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. You can also use Screaming …

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Reasons that people rely on indexed pages

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Some keywords don’t deserve their own page

Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. Putting keywords into title tags and h1s, h2s, h3s. Is it fun? At first, you will need to do this manually.

Education is the best …

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The mysterious world of stickiness

There’s not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it’s worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Google …

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Let's talk about SERPs

Now, in modern SEO, we have to do really really good content to earn those quality links. Other tools that may also be useful are: Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen …

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What's the story about content

Above all else, never be tempted to plagiarise. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Good formatting can …

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Let's talk about web portals

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Attaining effortless yet enthusiastic referrals is the key to scalable growth; email is the uncool minivan taking you there. In simpler terms meaning how high you rank on a search …

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