High advertisement ratio can be mitigated by using web crawlers

It remains informative and retains its original quality. In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? The key to boosting visibility and SEO is staying active. Twitter has more than 320 million users, and there is no doubt that …

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Its all about plugins

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Evergreen topics have long lasting …

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More importance is given to SEO

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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Take care when dealing with widgets

If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social …

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The latest trends in link exchanges

CSS errors could also impact search rankings as for example Google says pages can be penalized if CSS causes page content to be hidden. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. No website in a competitive market …

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What's the story about search engine spiders

Having links from more popular websites carry more weight than less popular sites. Search engines simply want to deliver the most relevant results to their users based on search queries. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of …

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Analyse your existing rankings

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on …

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Create an Engaging Web Presence by the use of authority sites

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting …

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Understanding Your Audience and Finding Your Niche

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the …

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Consider googlebot crawlers at the inception

Art meets science. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. With SEO, you want to tell people about your content that are likely to share or link to it. If …

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Latest developments in offsite SEO

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Make Sure You Actually Have An Address In …

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Make plugins the main focus of your marketing tactics

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy …

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Personalization counts: how do 301 redirects fit into this?

This will not only improve your ranking, but will make your site much more valuable to your visitor. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Outreach is a method of proactively acquiring backlinks …

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Technical aspects of search engine marketing

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. You will plant three …

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Latest developments in quality

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: If you are using Google analytics platform you can reduce bounce rate even further by …

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Quality over quantity when it comes to site submissions

Search engines recognize evergreen content and give it more value than to old content. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. META tags are pieces of HTML code which some search engines use in evaluating the content of a …

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Can a techie truly understand reporting

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if …

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Here's what industry insiders think about keyword research

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Link-building can also come from building a targeted and involved community …

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How to really understand social media

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. A well-curated email list can drive revenue masterfully. Now, when you have a …

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Let's follow duplication best practise

The more in depth the content you are looking to deliver is, the longer it will take to create. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. You need solid SEO to compete online …

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Myths and misconceptions about reporting

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. It increases website visibility, user traffic …

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Questions Over Keywords

With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence to take advantage of a constantly growing market. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile …

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Small but important things to observe about widgets

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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How can we better allocate our resources?

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ It’s important to have a clear sense of your business goals …

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How do you feel about citations now?

Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is …

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Make it scannable

And guess what? You don’t have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. You just show up when they …

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Reasons why you cannot learn nofollow links well

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. This is far better than having …

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Search marketing implications related to reporting

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. And all …

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Things about mobile search you have to experience yourself

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. So, we focus on creating what …

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Write about bread crumbs

Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google …

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Understand about keyword research

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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What should be your strategy for those long keywords?

The keys are great product, sound service, niche focus, great content, and good search engine optimization. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages …

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Can a techie truly understand site submissions

These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Quality means not …

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Lessons I've learned from rankings

Since Google views every URL as a unique one, every copy that is found will cause your content to be considered thinner. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should …

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Self-publishing Parasite SEO based purely on onsite SEO

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related …

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The worst advice I've heard about nofollow links

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. The search field of practice introduces analytical thinking with creativity and a dash of data. Try to ask questions in the headers of your copy. Because …

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Boost site speed and utilise canonical URLs

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility …

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If the clicks keep rolling in, you don't ask questions

In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. This scenario is highly …

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Make non reciprocal links a priority

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. We recommend page titles are between 10 and 60 characters. Many marketers are so focused on building out …

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Never underestimate the influence of anchor text

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. All backlinks are …

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Plan to use keywords for SEO, content creation and marketing

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other …

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