Beginner's guide to splogs

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user and so various subsets of digital marketing are important …

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Having fun with canonical URLs

Much more is coming. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. When done properly, internal …

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Make sure you know exactly what you're doing with blogs

This is very similar to duplicate content, however it manifests itself in a different way. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what …

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Random musings on googlebot crawlers

Search engines have no trouble finding the homepage for the blog. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings. Depending on your CMS, you can create a separate Google search results headline …

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What your mum didn't tell you about doorway sites

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Although there …

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Never underestimate the influence of stickiness

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching …

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Quick tips regarding analytics

This is one of the easiest and more effective methods in use today. However, consider that Google is judging the content of eCommerce websites similar to regular content sites. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

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The back story of link building

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If you want more traffic, read on …

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The reason everyone loves analysis

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Write a 1000+ words article about plugins

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on …

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Can stickiness make a huge difference to search engine optimisation?

Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Predicting the advancing social waves happens …

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Education is the best legacy when it comes to gateway sites

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. The experiments! This increasing demand for …

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Find out more about bread crumbs

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Ideally page titles should …

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Quick tips regarding content

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Keywords must be …

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The latest trends in walled garden sites

Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is …

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Think about blogs from the start

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Most people get SEO wrong, because they focus on what they think search engines want instead …

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You need to understand what your competitors are doing

In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but …

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Discover the connection between user experience nofollow links

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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Headings and splogs

Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the …

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Improve engagement by utilising CTR

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. There is a similar function in Google Webmaster Tools. Search engine bots are entirely different entities. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly …

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Make it sufficiently broad in terms of search engine spiders

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions …

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Myths and misconceptions about keyword density

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. It is often good practice to state what the website …

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Reasons why marketers love canonical URLs

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Takeaway tips for walled garden sites

Do not fear bots — they are your allies (most of the time). The first step when you discover duplicate content is to reach out to the webmaster. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given …

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The Major Elements of Planning

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Content is the heart of SEO. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently …

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What your mum didn't tell you about citations

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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A do-it-yourself guide to rankings

It’s prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are …

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A few words on keywords

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness If a site is using fancier …

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Aligning your goals in relation to blogs

The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the …

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Concentrate on actionable search queries

Fine tuning on these parts will make you confident and successful going forward. If you produce great content, but no one’s there to see it, does it acquire links? It all starts with the quality of your own product or content. Create content that people will want to share …

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Less is always better when it comes to Google algorithms

People will often forgive mistakes made by companies, but they will not forgive insincerity. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. When it comes to getting your website ranked highly then …

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Less is always better when it comes to link exchanges

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way …

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More focus is put on domain authority

Links with longevity suggests that your site is an established voice for whatever topic it covers. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. If you’re trying to build credibility, then …

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Are search volumes affected by page impressions

You have to always be proactive and look for new ways to improve your strategy. This is the reason why the market gets increasingly competitive and big players get ahead. People either go to Google to find something quickly, or they go there to find something they can trust. For …

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Are search volumes affected by user generated content

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Be clear, truthful and accurate when it comes to SERPs

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source …

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Create content about search queries

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. The key is …

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Fun with canonical URLs for now

Your content is there to provide real, relevant information and encourage your user to trust you. If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. Unlike traditional AB testing …

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