Create a search marketing strategy based on cloaking

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. Sharing information is what the Internet is all about …

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Go long-tail and forget web portals

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Duplicating portions of content is a natural part of the web. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Keywords are at …

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Integrate your Most Popular Phrases into All Page Titles

Keep in mind that you don’t have to create only evergreen content for your blog. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your …

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Technical aspects of link building

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. The pages have to create unique enough value that they can be distinguished from other …

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Use Link Baiting To Get More Inbound Links

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. The URL parameter tools supply Google bots with …

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Why has link bait been so popular?

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Today, queries don’t just return a list of ten blue, ordered links. They return results …

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Google ranking factors

Always think about the user and why they are visiting your site in the first place. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Google delivers results based on the geographic location of the …

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How to really understand onsite SEO

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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Missing title tags are problematic

The first is a complete copy. Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the …

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Unexpected ways 301 redirects can impact your marketing efforts

Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. There’s always something written somewhere that you …

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Why has offsite SEO been so popular?

Content is essential to score high search engine rankings. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. So you may have found some content on your site that would quallify as thin or duplicated content …

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Managing an existing site

The markup languages have become more important to SEO. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because …

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Increase leads and ultimately sales

On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is …

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Is this the end of web crawlers as we know it?

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. I assume all of us are already creating quality, useful content by default. This can work …

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Its all about keyword research

After many years of studying numerous companies’ analytics, I have noticed that when social traffic goes up, organic search generally does as well. Why are you the right choice? Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now …

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Search engine health checks should look at offsite SEO

Headings give your web page structure and help search engines better determine what your page content is about. So, not like humans search engines are text-driven. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or …

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The hidden agenda behind RSS feeds

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to …

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If the clicks keep rolling in, you don't ask questions

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the …

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Invest in metrics

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Make blogs a priority

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. If visitors get what they need from your site, they’re …

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Maybe bounce rates will be a thing of the past

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Is your website available in different languages or country …

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The back story of splogs

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. For example, let’s say you own a website that …

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Be mindful of search engine spiders

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Some influencers can reach millions of people within seconds, this is by far the best way …

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Don't miss out SERPs from your detailed marketing checklist

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Social engine optimization is actually a technique to collect user traffic on a website. So you want to add value for …

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Expand your CTR as necessary

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. The deluge of content that has appeared on the web over the past few years has reached almost …

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Focus on performance, user experience, and trust rank

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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Learn from these mistakes before you learn about analysis

Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. As they crawl your site, they index content to appear in the search engine results. Which relevant search terms are most popular? Many companies err by assuming a particular …

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Link building strategies

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Every page should have a description that summarises its contents. Mobile search …

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Manually go through all linking websites

SEO is the tool to drive people to your website. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities …

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When your use of conversion rates becomes obsessive

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. When …

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Write a keyword-rich introduction about keyword density

The creation of effective link bait boosts traffic and leads to higher rankings. For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Web pages that are optimized for the organic listings of a …

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Emphasizing fast results by using ROI

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press …

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Go for SEO quality not quantity

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way …

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Quick tips regarding RSS feeds

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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The infamy behind conversion rates

Thin content is usually very short, without unique information to make it stand out from the crowd. It is not uncommon for Internet users to only review the first few results when they search for a particular term. Ideally page titles should include the search term for which the website …

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Use keywords in your images

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out …

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