Go long-tail and forget analytics

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Here’s the thing people tend to mistake content marketing with publishing a few blog posts on their website. Research shows that data-heavy content gets linked much more frequently as compared to …

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Headings and RSS feeds

Many people get stuck at the starting line when coming up with evergreen content. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices …

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The worst advice I've heard about link bait

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers …

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Why marketing analytics is important

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Looking at statistics behind applicable …

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Don’t forget about nofollow links

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Structured …

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Let's follow inbound links best practise

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. In the best case scenario, a site visitor turns into a paying customer …

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Maybe user generated content will be a thing of the past

Some may think only about ranking in the SERP without even bothering about their users. Sometimes knowing why you’re doing something can make all the difference. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called …

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Things you most likely didn't know about canonical URLs

Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. In the end, the users, the marketplace, content and …

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This year will be the year of SEM

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. What exactly is evergreen content and why does it matter? The ability for a piece of content to earn …

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Add mobile URLs to Sitemap for SEO

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

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Define your goals with regards to page impressions

They’re therefore considered to be “thin”. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). If this is the case, you need to collect and consolidate redundant information so that it will …

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How to really understand plugins

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Relevance is the key issue when choosing …

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Lessons I learned about blogs

You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of …

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Reasons that marketers love keyword research

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way …

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Why has html been so popular?

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. If …

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Beginner's guide to bread crumbs

It can be doorway pages. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of …

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Let's follow quality best practise

The creation of effective link bait boosts traffic and leads to higher rankings. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. People tend to copy their competitors when choosing the words to use, without researching in detail …

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Make blogs the focal point of your marketing efforts

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Seemingly random things become less so within the right context. The …

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Try to optimize the description of your web page

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Unlocking the mystery of canonical URLs

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Establish your position regarding reporting

Kiting internet trends is one of the most exciting things search marketers do. Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. You pay a fee to the website, social media platform, or search …

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How to really understand SEM

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Considering the goal of your website is …

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How you will benefit from gateway sites

Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? Social is an ever-changing element that delivers relevant experiences. The incorrect use of Meta …

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Make a good use of offsite SEO

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Rankings in SEO refers to a website’s position in the search engine results page. The meta description is what appears as the …

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Make it sufficiently broad in terms of trust rank

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Ultimately, SEO done correctly can land your website on the first page …

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Creating quality content on a regular schedule can be a challenge

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents …

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Determining Relevance: Trust your gut when it comes to reporting

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you own …

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Google ranking factors can be affected by SEM

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. .The concept of searcher’s intent is no …

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Learning about dynamic pages

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. There are several …

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My SEO has got out of hand

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. After a year long …

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Things that make you love and hate authority sites

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Never …

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Beginner's guide to javascript

Google Analytics is an amazing tool. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC …

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Never underestimate the influence of user generated content

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. Make …

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Why Relevancy Matters in Building Real Links

Think long term rather than short term. Short term will get you nowhere with SEO. There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. Evergreen content is quality, useful content that is relevant to readers for a long period of …

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Boost site speed and utilise link bait

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take …

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Make keyword research a priority

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! The search engine algorithms get updated time after time for the sake of bringing traffic. For those SEO agencies and professionals who have been …

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You Can't Have Search Without Social

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. You can create content to target keyword phrases that …

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