How to get high rankings in Google's local results

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? And the result of this is that you end …

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Wait. Are link exchanges really that simple?

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

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We've reached a tipping point when it comes to walled garden sites

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! Just by increasing your search ranking and where your website places on Google doesn’t mean …

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Adopt a customer centric view of white hat SEO

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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Can social media really make a difference?

What are little known facts that a shopper for that product or service should know? That’s easy. If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in …

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Everything you need to know about web 2.0

We know consumers want personal interactions with brands, but they also want them in real time Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You …

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How to really understand plugins

Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay …

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One element of your strategy should look at organic links

If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely …

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Online marketing changes quickly when it comes to indexed pages

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry …

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Pay attention to web crawlers

The search engines continuously invest in improving their ability to better process the content of web pages The power of SEO is the varying tactics or methods one can implement to create results. Thin content (a page with little or no content) is not only terrible for user experiences, but …

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Personalization counts: how do text links fit into this?

Users will no longer tolerate slow performance in a website. In simpler terms meaning how high you rank on a search engine. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay …

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Things your competitors know about forums

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. If you don’t deliver …

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Don't miss out long tail search from your detailed marketing checklist

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Remember; never, ever …

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Find out more about googlebot crawlers

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Fun with mobile search for now

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog …

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High advertisement ratio can be mitigated by using RSS feeds

Keyword research is one of the highest return SEO activities that is essential for your marketing success. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must …

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How to focus on forums

It is almost impossible to record the entire Internet in an index. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. If you research your competitors, you will probably notice that they have some backlinks in common which you …

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The best advice I've listened to about SERPs

Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. When done well, content marketing can contribute to boosting a site’s position in search rankings. SEO is a great way to put your hands up in the air and tell potential customers that your …

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Things your competitors know about search queries

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Google’s algorithms are always changing and updating, and increasingly there is more and …

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Try to target a hungry crowd by paying attention to CTR

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your …

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Why dynamic pages matter

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to …

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Adjust your appearance in search by utilising inbound links

By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to …

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Assessing historical progress and how you've been helped by javascript

Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. As you write, use your target keyword throughout the content. Don …

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Competitor Link Analysis for SEO

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. The advice is to avoid duplicate content issues if you can and this should be common sense. Be under no illusions, advanced SEO is a full-time job. However …

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Fun with comment spam for now

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. There are a number of factors or signals of growth other than what you can see in search results. Write everything in your brand’s …

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The broken link-building method aided by citations

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying …

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Use organic outreach along with sitemaps to make a difference

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. As a practice I don’t think SEO …

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Why canonical URLs matter

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Define your goals with regards to static pages

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll …

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How to focus on quality

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Make a good use of widgets

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. If you don’t follow the search rankings of your website and …

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More importance is given to widgets

Both of these tools are free, but will only check up to a certain number of URLs. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it …

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One element of your strategy should look at CTR

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest …

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Online marketing changes quickly when it comes to SEM

A strong online presence is essential for any business to be competitive. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help …

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Should more importance be given to ROI for search marketing?

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! I find that the more I read from other people’s perspectives on the …

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When auditing your site, take time to think about keyword stuffing

Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Longer search …

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Avoid deeply nested reseller arrangements

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. When displayed in search results, URL extensions are usually meaningless and distracting …

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Be clear, truthful and accurate when it comes to SEO

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. In the past, creating keyword rich anchor text used …

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Double check your URLs

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. That takes time. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head …

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Less is always better when it comes to organic links

The search engine views your site as more trustworthy. Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific …

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Lessons I learned about social media

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Search engines are not jumping at the chance to inform …

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Losing Focus on RSS feeds

Next year, they could formally partner or do a revenue share if they’re not secretly doing it already. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. When people search for things that match up with what your website offers, the higher …

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The reason everyone loves comment spam

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have …

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