Evaluate Your Site Speed

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately Google Trends – Another free tool from the ever-generous Google. CTR gives some insight into how …

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Reasons that people rely on local search

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. You notice a spike in users or customers from a particular country or region. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from …

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Unlocking the mystery of nofollow links

Universal concepts and methods of testing can be applied to most sites, but each case is unique. it’s crucial to know everything about it. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. If …

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Adopt a customer centric view of keyword stuffing

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. If you want to earn high rankings in Google search …

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Be mindful of organic links

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. If you find that content was stolen maliciously, and the webmaster refuses to believe your …

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Clarification about googlebot crawlers

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

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Lessons I learned about web portals

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Many free and fee-based keyword research tools exist. The search engine tools are generally based …

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How to focus on offsite SEO

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Once you’ve selected target keywords, you need to create content around …

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What Do I Need to Do In Order to Optimize My Site for Bing?

Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. You want to give the user the exact …

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A do-it-yourself guide to trust rank

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find …

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Layout, formatting and 301 redirects combine to make great SEO

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Creating infographics that give detailed information about your niche is another great …

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Make link building your centre of attention

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Search engines track searcher …

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Measure and Improve by paying attention to hits

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this …

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The best advice I've listened to about link building

It was possible to pay to push press releases out via a service. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. One approach to avoiding thin content is to pay attention to page word …

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Things that make you love and hate web 2.0

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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How to survive your first encounter with 301 redirects

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Kiting internet trends is one …

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Pay attention to authority sites

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. That takes time. Search engines tend to penalize these less valuable pages in the …

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Reasons that people rely on link building

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks …

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Think about metrics from the start

Things like: so many businesses out there don’t even understand what SEO is. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Meta Tags play an important role in …

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Accelerated Mobile Pages (AMP)

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. The Google Webmaster Tool is a handy set of utilities that allows you to see your website …

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Bucket brigades based on CTR

We recommend page titles are between 10 and 60 characters. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Search engines display page titles …

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Can a techie truly understand ROI

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Although you may outsource some of the work, SEO …

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Consumers trust authority

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. With so much crap content on the web, Google doesn’t want to waste space indexing it. Come up with topics you can turn into comprehensive …

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More importance is given to content

One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). It’s important to understand screen resolutions of your visitors and ensure that the product grid …

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Small but important things to observe about web crawlers

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Automatic redirects and rewrites help search engines understand …

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Take a customer focused approach to indexed pages

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. You can also use platforms like …

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The ultimate revelation of authority sites

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do …

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You have to understand keyword intent

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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Google ranking factors can be affected by quality

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. Google almost always honors disavow requests that include such documentation. Make sure that you include the following features …

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Help with geolocation and international SEO

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Small businesses tend to put a lot more into marketing than they get out of it. There is no simple tweak that conquers all for SEO — no all-in-one solution. Social …

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How to really understand citations

Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. To be able to write comfortably for different industries can take a lot of time and research. A successful …

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Repurpose old link exchanges

There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally …

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Try to target a hungry crowd by paying attention to html

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Understanding bounce rates

Every piece of information about a page can be turned into a long list of words. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Make sure to link not only to external sources but also to your own blog posts as …

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Understanding link building

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How …

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Competitor link profile analysis

So how do you resolve this? Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. This is where the confusion comes in. SEO-friendly content writing is not just about pandering to your audience with content that …

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