Create a search marketing strategy based on content

If people have no power to affect change, then they cannot do their jobs. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. When it comes to getting visitors to your site, you want to grow your …

more ...


Never underestimate the influence of stickiness

Meta description: Again, the keyword shows up several times. Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor …

more ...

Ready to get started with SEO?

Google Ranking is very important for any business or individual on the web today. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags …

more ...

Taboos about page rank that you should know

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. So most people don’t have the time to get up to speed …

more ...

Things that make you love and hate quality

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Having quality inbound links is thus, a crucial SEO technique that only …

more ...

Think about keyword density from the start

Within a few minutes, others add additional tweets with more information. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Google recommends this approach for making URLs more human friendly. You'll notice you don't rarely see spammy …

more ...

Try to target a hungry crowd by paying attention to blogs

It’s important to get the basics right and that means proof reading every page before it gets published. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. While your company may have a budget too small to implement a …

more ...

Unlocking the mystery of forums

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely …

more ...


Go long-tail and forget RSS feeds

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

more ...

Hidden facts about anchor text

Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs. When it comes to search engine optimisation the information available can be a minefield. Pagerank retention is a myth – it’s not …

more ...

Myths and misconceptions about splogs

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets …

more ...


I urge you to think about backlinks

The entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. Why a company needs to invest their time, resources, and money into the work that you’re saying. It is not known how many users out …

more ...

Reasons why marketers love page rank

If you want to improve your ranking, you have to curate unique content to support the borrowed content. All that technical stuff. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Keyword research is the process SEOs use to find …

more ...

Structure your content to meet your SEO needs

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Search engines are very clever in reading every little detail about your web page in …

more ...


Local SEO understands changing attention spans

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. The amount of time and effort spent in pushing the content and links for a …

more ...

Turn your mentions into backlinks

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. You can stop improving certain pages, but the site as a whole can always be improved. A general misunderstanding about SEO is that you have to stuff your website …

more ...


We've reached a tipping point when it comes to web 2.0

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Companies should consider how other reputable …

more ...



Create a search marketing strategy based on inbound links

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Stock-photos are the worst. Every page should be given a title that describes its content. Search engine optimization (SEO) is a term that gets thrown around …

more ...

Difficult things about long tail search

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. While you don’t need to be an expert in algorithms, it’s critical to understand how …

more ...

Expand your URLs as necessary

There are two main philosophical buckets of practices for SEO: black hat and white hat. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be …

more ...

Hidden facts about page impressions

.The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. It …

more ...

How Much is a Website Worth?

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. This is very similar to duplicate content, however it manifests itself in …

more ...

The benefits of CTR to your search marketing strategy

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. If you can create content that grabs your readers attention, answers …

more ...

Think about Long Tail Keywords

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL …

more ...

Can a techie truly understand reporting

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Use SEO strategies to build online visibility. Sometimes we just get into the …

more ...

Link, link and link some more

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Segmenting your audience is a key part of any marketing or PR strategy and, make …

more ...


Optimising the speed of Website

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet …

more ...

Small but important things to observe about forums

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

more ...




Be sure to note any changes that you have implemented

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

more ...

Invest in longer posts

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with …

more ...


Outdated SEO techniques and what you should do instead

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. The best way to impact your website's domain authority is to institute best SEO practices. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live …

more ...

Succeeding in SEO means paying attention to SERPs

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. These can help people to quickly scan the page and find the information they’re looking for. Backlinks are two types - dofollow (which …

more ...

Things that make you love and hate metrics

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

more ...

Hidden facts about authority sites

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. This could be something as simple and generic as ‘coffee’. As a part of mobile searches, voice searching is also on the rise. It can be much …

more ...

The truth about analysis

Businesses consider social media a key element of their SEO strategies. The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Some geographic conditions and the customer demographics are very much important as to where and how you will get your …

more ...

The truth about dynamic pages

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

more ...

Things about reporting you have to experience yourself

In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website’s product pages–with no manual link building efforts. Thin content is the idea that there’s not much actual text on …

more ...

Things you most likely didn't know about analysis

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Would you feel comfortable providing this website your credit card information? Overall, the goal of onsite optimization is to increase …

more ...