Reasons that marketers love inbound links

Google, now more than ever, don't just want more content, they want content that they feel is quality. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest …

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Succeeding in SEO means paying attention to local search

Generally you should only use lowercase letters in URLs. Avoid dated domain naming techniques like replacing words with numbers. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can …

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Take a customer focused approach to authority sites

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Ideally page titles should include the search term for which the website has been optimized. House SEOs sometimes have the ability to see large amounts of data sets if …

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Create an Expert Roundup Post

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

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SEO sounds like a broken record

By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity …

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This year will be the year of splogs

An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. Writers and content …

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When auditing your site, take time to think about duplication

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Does longer content rank better in search? It sure does. After all, why bother uploading a 1800x1800px image to your website when it’ll …

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Define your goals with regards to RSS feeds

Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules …

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Difficult things about Google algorithms

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Fundamental search engine optimization never changes. You only …

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Investing in SEO: What, Where, Why and How?

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes …

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Make gateway sites a priority

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Make sure at least one image file name includes your …

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Pay attention to analytics

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide …

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Pay attention to forums

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. For example, if we were looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely …

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Repurpose old text links

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Search marketing implications related to web 2.0

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. Many people fixate on …

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Top trends in text links to watch

The markup languages have become more important to SEO. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site …

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What everyone ought to know about analytics

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. In order for this to be truly effective, however, and for your images to support …

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What's the story about keyword density

As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to …

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A few words on blogs

Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and …

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Be clear, truthful and accurate when it comes to SERPs

By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. Reach out to influencers once your blog post is published. Some will share your post on …

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I urge you to think about googlebot crawlers

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. SEO is not just one …

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Myths and misconceptions about indexed pages

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Today, there aren’t a lot of …

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One important aspect is LSI

Backlinking has a similar effect on ranking. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings …

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Make non reciprocal links a priority

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the …

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Tactics around dynamic pages

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Always do your research and conduct your own experiments With very little money, you can create a …

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Understanding cloaking

This will not only improve your ranking, but will make your site much more valuable to your visitor. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. One of the most important factors to consider …

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Why your digital marketing strategy should centre around html

If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides …

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Expand your link bait as necessary

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Remember that content is more than just writing blog posts

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Take the time to ‘turn the light on’ to your audience, to see who they are, what …

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A do-it-yourself guide to domain authority

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. Search engines can quickly scan for pages that are likely to match a search query. The order that websites …

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Calculate what the ROI is on calculating your ROI

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Whether you’ve already written content on …

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How to diagnose web crawlers related issues

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Sometimes, your blog simply doesn’t get the attention and the traffic you …

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Never underestimate the influence of duplication

You can create your own hashtag and use it instantly. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month …

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Reasons why marketers love keywords

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links …

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A do-it-yourself guide to metrics

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Ensure that you site is free of spam, malware among other …

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Be mindful of indexed pages

Digital marketing is a vast marketing technique which includes many other marketing tact. More leads should bring additional sales and opportunities. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and …

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Build local relationships with businesses

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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