Decide if you're dealing with a search engine penalty

If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? In theory, it is important for domain popularity that as many backlinks as possible link …

more ...

Here's what industry insiders think about SEM

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. You can do this …

more ...




Aligning your goals in relation to indexed pages

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise …

more ...

Technical optimization

Search queries are an average of three words long, and more than 25 percent are only a single word. Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. The best domain name lookup tools go beyond your immediate enquiry …

more ...

Write a 1000+ words article about reporting

Where are you seeing the fastest movement in the SERP’s? Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. In fact, Google Panda, the search engine’s ranking algorithm, is designed …

more ...

A focus on non reciprocal links to benefit search engine placement

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Head terms are broad and short, often revealing little about topic and intent. Keyword research is …

more ...

Don’t forget about rankings

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or …

more ...

Things that make you love and hate social media

The solution to this issue? I think of black versus white hat in terms of night versus day. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. What is user intent? In short it is …

more ...

Try to target a hungry crowd by paying attention to keywords

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. You need to become best friends with Google Search Console. Its search tools are …

more ...


My thoughts on 301 redirects

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? It might not …

more ...

Reasons that people rely on conversion rates

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

more ...

Setup Google Analytics and Google Webmaster Tools

Simply having an awareness of opportunities allows a search marketer to expand his or her audience. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens …

more ...

The ultimate revelation of cloaking

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Title tags are important because …

more ...

The value of Google authorship

Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? Search engines (and users) look to the site architecture for clues as to what …

more ...

Things your competitors know about Google algorithms

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. The number and quality of links to your website are quite important to Google and other search …

more ...



Are search volumes affected by onsite SEO

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

more ...

Emphasizing fast results by using doorway sites

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users …

more ...

Make site submissions a priority

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Don’t rely on the …

more ...

Tactics around link bait

A permanent redirect from one URL to another indicates the original URL has changed for good. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they …

more ...

Take care when dealing with link bait

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is …

more ...

Use only schema types that fit the page or the site

I’m happy to share some ways to work more of them into your content strategy. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases …

more ...


Make it sufficiently broad in terms of canonical URLs

Nearly, 74% of consumers use search engines to find local business information. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your …

more ...


Start mapping your SEO needs to pages

Everything below that visible area merely serves to provide enough content for search engines. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a …

more ...

So what gives?

It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. People make use of search engines for a wide variety of purposes, with some of the most popular …

more ...