Reasons why marketers love reporting

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality …

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Tactics around doorway sites

You certainly don’t want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Ads show …

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Things to avoid when dealing with page rank

Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn’t mean stealing. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn …

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Understanding the rationale behind link intersects

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. By putting out content, not only does it help you create brand awareness, foster …

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Wait. Is mobile search really that simple?

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Can citations make a huge difference to search engine optimisation?

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! People …

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Generalized or broad keywords or short tail keywords

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages …

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Reasons why you cannot fully understand Google algorithms

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Each project should be treated like a special snowflake. Links to sites you don’t control should be regularly monitored and updated as links that used to work …

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Reasons why you cannot fully understand indexed pages

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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The best advice I've listened to about search engine spiders

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. The reason that …

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Unlocking the mystery of link research

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress …

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Adjust your appearance in search by utilising quality

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. Google itself recommends …

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The first choice should be SEO

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… So …

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Things to avoid when dealing with plugins

Creating content that serves a need is the best way to improve web ranking. You can see who registered a website, where they’re hosting it, and how many site managers they have. For instance, if you want to increase your blog subscriber base, evergreen content can help you with …

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When your use of SEO campaigns becomes obsessive

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Mobile apps like Flipboard or CNN …

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Competitive keywords

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. If you are in a highly compeitive field like law …

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Great ideas about hits to share with your colleagues

You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. White hat SEOs operate above board, performing work that will benefit their sites long term. Already, more than half of Google searches come from mobile devices including smartphones and …

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Thinking about static pages makes everything OK

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Cloaking refers to an attempt to boost search …

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Find a simple guide to indexed pages and read up about it

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. You …

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Quality over quantity when it comes to splogs

Being at the top of your game really pays in SEO marketing. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing …

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Things to avoid when dealing with ROI

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Perfect search engine optimisation of the coding will invariable …

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What Queries to Target

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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All you wanted to know about text links but were afraid to ask

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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What's the story about content

Above all else, never be tempted to plagiarise. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Good formatting can …

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Don't bury information in your article

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Education is the best legacy when it comes to web portals

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Having fun with doorway sites

In fact, for the best results, it needs to play a major part in your entire company culture. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing …

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Its all about Google algorithms

Only the descriptive link text is shown on the internet page. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. Hacking in the classic sense involves exploiting vulnerabilities in a system or …

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Latest developments in content

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each …

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Let's talk about web portals

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Attaining effortless yet enthusiastic referrals is the key to scalable growth; email is the uncool minivan taking you there. In simpler terms meaning how high you rank on a search …

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Myths and misconceptions about anchor text

Not so fast. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links …

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Search engine health checks should look at static pages

Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. This is rarely relevant to users, could change in the future and make URLs more lengthy. We subconsciously look …

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Small but important things to observe about site submissions

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Designing your website with …

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Start simple, but don't forget googlebot crawlers

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. It consists of all the information on all the web pages or websites that the search engine was able to browse. Keep your descriptions under 150 characters to avoid …

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Succeeding in SEO means paying attention to blogs

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. Keyword density is a tireless SEO myth. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in …

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Write about plugins

As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The rise in smartphones …

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Create a search marketing strategy based on html

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect …

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Easier said than done with SEO

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Therefore, appearing at the top of the search engine results page is naturally becoming more important …

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Establish your position regarding nofollow links

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. What we need to understand is …

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Wait. Are organic links really that simple?

However, there are legitimate reasons to have live pages with similar content. No images, 500 words or less and a random link to a site. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you …

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Wait. Are rankings really that simple?

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Six months of data or more are typically needed to make significant organic revelations. Today, smartphone usage is so …

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A do-it-yourself guide to conversion rates

Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Search …

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A focus on metrics to benefit search engine placement

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide …

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Create Keyword Evaluation Models

Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters). Figuring out which keywords you should focus on to …

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