SEO starts when you create the title tag

We know consumers want personal interactions with brands, but they also want them in real time Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their …

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Think like a human not a robot when it comes to sitemaps

Rankings in SEO refers to a website’s position in the search engine results page. Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. Backlinks are #1 signal that Google considers for ranking a page on …

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Go long-tail and forget nofollow links

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. You can’t expect Google to …

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Header tags have been a hugely important part of SEO

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Search engines use a number of factors in scoring …

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I urge you to think about reporting

Here’s the thing, great content can offer incredible advantages to your business. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out …

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Questions to ask about inbound links

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. When dealing with …

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The mysterious world of stickiness

There’s not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it’s worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Google …

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The worst advice I've heard about content

Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. The One Percent Rule states that …

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Use, but don’t overuse your popular phrases

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself …

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Why have keywords been so popular?

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. In fact, Twitter.com rejected hashtags at first. Over time, you’ll gather data that helps …

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A focus on link building to benefit search engine placement

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. The initial settings are demanding and …

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Create content about reporting

There are many websites and forums that will deliver quick and cheap results, but they are all junk. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered …

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I bet you didn't know this about walled garden sites

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Getting featured in this part of …

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Quality over quantity when it comes to scraping

Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your …

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Try to target a hungry crowd by paying attention to analysis

For example, if you searched who is the best eCommerce provider in London?? Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. It’s an iconic brand, online and offline, that has a proven track record with consumers. Any way of getting …

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Difficult things about duplication

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen …

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Focus on ROI Instead of googlebot crawlers

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. The advertisers …

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Things that make you love and hate page rank

As its name implies – it is timeless. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. Utilizing Social Media is a …

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Adjust your appearance in search by utilising text links

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases As the saying goes, “first impressions are lasting impressions.” The same can also be …

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Can 301 redirects really make a difference?

Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. SEO is the tool to drive people to your website. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far …

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Create a search marketing strategy based on CTR

As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. Sometime you heard that Seo is dead, but no it’s not …

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Lessons I've learned from keyword stuffing

Most companies use SEO to increase website traffic, which in turn, increases revenue. Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. When you link to a webpage, you …

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Let's talk about SERPs

Now, in modern SEO, we have to do really really good content to earn those quality links. Other tools that may also be useful are: Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen …

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Never underestimate the influence of 301 redirects

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Removing the …

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What's the story about mobile search

Not all duplicate content is a bad thing. Therefore, site speed, quite rightly, can have a huge impact on SEO. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also …

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Adjust your appearance in search by utilising SEO

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Focus on ROI Instead of offsite SEO

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Classic search optimization and growth hacking differ in yet another way. Google wants to retain its reputation …

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It’s time to revolutionize our approach to specifics

Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. Is this project a competitor trying to look like someone else? The person who has the responsibility of managing the homepage’s search performance should also …

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The death of page rank

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. Search Engine Optimization is true scientific method that works. Try to get backlinks to various pages on your site, not just your Homepage …

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To get fast rankings, you need sitemaps

Social is also an SEO challenge for you. If you are focused on a local market, it is also important to get connected with local businesses and organizations. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. If you …

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What your mum didn't tell you about widgets

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Do follow passes link juice (passes SEO benefits to the website that’s linked) and …

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Can hits help improve my search engine placement?

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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Hidden facts about offsite SEO

That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Such content doesn’t go out of date. Classic search optimization and growth hacking differ …

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Start ranking for these terms

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. What it boils down to is that the exact strategy you’re …

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Create a search marketing strategy based on page impressions

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. So first, what is SEO? It stands forSearch Engine Optimization, and it is …

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Google ranking factors can be affected by RSS feeds

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates …

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Adopt a customer centric view of onsite SEO

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web …

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Create an Engaging Web Presence by the use of onsite SEO

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries If people have no power to affect change, then they cannot …

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Design + social media = Greatness

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries The SEO’s audience is generally half-human and half-bot/crawler/spider …

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Find out more about web portals

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Hidden facts about text links

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. URLs generally only need to include letters, digits, slashes and hyphens. “Social search” is an evolving term for the way in which search engines factor a user’s social network …

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