The truth about offsite SEO

Can your title tag be improved to be more user-friendly? Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. What we mean when we refer to SEO, is the practice of …

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Write a 1000+ words article about forums

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to …

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Clarification about local search

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! We know consumers want personal interactions with brands, but they …

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Define your goals with regards to organic links

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. SEO is not the techniques we …

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Establish your position regarding link bait

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Adding the website is quite a useful step in making a …

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Find ways to measure data

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Too many low-quality pages might cause …

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Google might discount irrelevant links

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. Publish content that people would like to share and link to. Instead of penalizing the page (we have NEVER gotten a website penalized), the links …

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Measure and Improve by paying attention to html

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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My thoughts on doorway sites

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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Set Up Alerts For Brand Mentions

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find …

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Understanding organic links

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty …

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Quick tips regarding gateway sites

They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and …

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Thinking about backlinks makes everything OK

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It’s easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Expect increased conversions, particularly those from visitors who arrived via organic search. This can hurt user experiences and …

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Use Engaging Images & Videos

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain …

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A few words on keyword stuffing

The thrill of the hunt is real! SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. You need a mix of both timeless and timely …

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How to really understand mobile search

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

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Improve engagement by utilising indexed pages

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Data must be sliced and diced from different dimensions to show trends. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density …

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Just take care of the Penguin consequences

This sort of content stays fresh as new people come looking for information. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. You can also use Screaming …

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More importance is given to non reciprocal links

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Links aren’t just for …

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What everyone ought to know about dynamic pages

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines …

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When your use of web 2.0 becomes obsessive

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

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Wrap Subheadings in H2 Tags

There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Search Engine Optimization (SEO) is the practice of building websites that will rank …

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Make content the focal point of your marketing efforts

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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Reasons that people rely on indexed pages

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Things about white hat SEO you have to experience yourself

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of …

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Thinking about ROI makes everything OK

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Some growth opportunities are too good to be true. Google is getting better every day …

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How to really understand white hat SEO

In today’s competitive market, SEO is more important than ever. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When …

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Some keywords don’t deserve their own page

Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. Putting keywords into title tags and h1s, h2s, h3s. Is it fun? At first, you will need to do this manually.

Education is the best …

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The hidden agenda of link research

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly …

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To get fast rankings, you need offsite SEO

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Adopt a customer centric view of link bait

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and …

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Bucket brigades based on anchor text

From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. Google estimates that around 56% of mobile searches have local intent, and 50% of …

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Create an Engaging Web Presence by the use of offsite SEO

One approach to avoiding thin content is to pay attention to page word count. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Even with more and more …

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Create content about nofollow links

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users …

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The ultimate revelation of cloaking

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. The unfortunate answer is – yes, it is a content issue. In an SEO scenario, Google likes to trust sites that have links from high …

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Can text links really make a difference?

When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and …

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Determining Relevance: Trust your gut when it comes to 301 redirects

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing …

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Make link exchanges your centre of attention

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you are currently …

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My thoughts on site submissions

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. As …

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Reasons why you cannot fully understand link exchanges

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of …

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You have an opportunity to write something and rank

Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page …

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Avoid all link directories that link to all kinds of websites

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. If you search Google, it gives priority to selected official …

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Baidu doesn't deal with Flash and JavaScript

People often teach themselves SEO out in the field, because most start their careers as something else. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links …

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Learn the SEO ropes

Moving on from generic keywords, you can decide to add more information into the keyword. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches …

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