This year will be the year of dynamic pages

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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What's the difference between SEO and paid Google ads?

What happens when you search for information? Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Now, these updates happen a bit less frequently with Penguin …

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A few words on offsite SEO

SEO is the group of practices for optimizing and increasing presence in search engines. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent …

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Clarification about dynamic pages

Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Scan through …

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The mysterious world of link research

Keyword density refers to the number of times a particular keyword is used in the content of your website. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Search engine optimisation …

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What your mum didn't tell you about site submissions

If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. It’s super tempting to right (perceived) wrongs online. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across …

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Google and long keyphrases

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying …

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Invest in hits

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. The text of the link helps provide Google additional context about the topic …

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More focus is put on web portals

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. I never block Google from working out my own content. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to …

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Reasons why you cannot fully understand doorway sites

Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or …

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The reason everyone loves hits

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Do a thorough check of …

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Things that make you love and hate conversion rates

You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Tell beginners what they need to know about your business or industry. User-generated content can increase the relevance and freshness of a …

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Understand about search engine spiders

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. There are many free research tools …

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Find a simple guide to page impressions and read up about it

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates …

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Think about cloaking from the start

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Why has static pages been so popular?

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Your goal should be to create links to individual posts/pages along with those leading to your homepage. Overfed with countless advice making things look simple and obvious …

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Can a techie truly understand non reciprocal links

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. A site that hasn’t done its keyword research is like a car …

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Determining Relevance: Trust your gut when it comes to white hat SEO

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. People tend to avoid advertising if they can. Erudite search engine users know where ad …

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Focus on ROI Instead of doorway sites

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. For example, you have been creating webpages and blog posts that are just 200-300 words. A Dofollow is any link that hasn’t been coded as a Nofollow, this …

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Layout, formatting and inbound links combine to make great SEO

Would you feel comfortable providing this website your credit card information? You can’t game the system. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice …

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Lessons I learned about googlebot crawlers

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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The reason everyone loves link bait

By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Developers who aren’t already focused on SEO requirements aren’t …

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Things your competitors know about web portals

There is no optimal number of words on a page for placement in Google. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic …

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Difficult things about CTR

Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing …

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Emphasizing fast results by using landing pages

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

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Latest developments in link bait

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Guest-blogging really works well if it is to generate new …

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Do not duplicate meta descriptions

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Imagine all the …

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Go long-tail and forget reporting

A growth hacking “hack” in practice would then look disreputable. Buyers have a problem, and they are looking for something to solve that problem. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between …

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Latest developments in canonical URLs

This is a terrible user-experience and is exactly the opposite of what Google wants. Hashtags can really help to expand the reach of your tweets and help you to get more followers. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Take …

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Optimise your site, paying special attention to bounce rates

The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Once upon a time, marketers focused on strategizing …

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Repurpose old CTR

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively …

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Tactics around authority sites

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can …

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Take a customer focused approach to bread crumbs

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Keyword research must be updated periodically: Search terms …

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Use organic outreach along with RSS feeds to make a difference

While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that …

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Myths and misconceptions about webmaster tools

Do you know why evergreen content is valuable? The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral …

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Quick tips regarding googlebot crawlers

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… This will help to ensure the copy on your website is not only valuable to your visitors but also …

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The outreach process for SEO

So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Write interesting and creative content that you know people will share with others. Modern link-building focuses on high-quality, original content that provides value to users …

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The steps needed for putting offsite SEO into action

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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