Why has static pages been so popular?

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Your goal should be to create links to individual posts/pages along with those leading to your homepage. Overfed with countless advice making things look simple and obvious …

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Focus on ROI Instead of doorway sites

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. For example, you have been creating webpages and blog posts that are just 200-300 words. A Dofollow is any link that hasn’t been coded as a Nofollow, this …

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Latest developments in link bait

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Guest-blogging really works well if it is to generate new …

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Tactics around authority sites

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can …

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Myths and misconceptions about webmaster tools

Do you know why evergreen content is valuable? The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral …

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Quick tips regarding googlebot crawlers

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… This will help to ensure the copy on your website is not only valuable to your visitors but also …

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Clarification about local search

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! We know consumers want personal interactions with brands, but they …

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Establish your position regarding link bait

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Adding the website is quite a useful step in making a …

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Google might discount irrelevant links

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. Publish content that people would like to share and link to. Instead of penalizing the page (we have NEVER gotten a website penalized), the links …

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Improve engagement by utilising indexed pages

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Data must be sliced and diced from different dimensions to show trends. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density …

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More importance is given to non reciprocal links

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Links aren’t just for …

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Reasons that people rely on indexed pages

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Reasons why you cannot fully understand link exchanges

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of …

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Header tags have been a hugely important part of SEO

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Search engines use a number of factors in scoring …

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Create content about reporting

There are many websites and forums that will deliver quick and cheap results, but they are all junk. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered …

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Create a search marketing strategy based on CTR

As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. Sometime you heard that Seo is dead, but no it’s not …

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Let's talk about SERPs

Now, in modern SEO, we have to do really really good content to earn those quality links. Other tools that may also be useful are: Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen …

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What's the story about mobile search

Not all duplicate content is a bad thing. Therefore, site speed, quite rightly, can have a huge impact on SEO. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also …

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Can hits help improve my search engine placement?

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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Create a search marketing strategy based on page impressions

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. So first, what is SEO? It stands forSearch Engine Optimization, and it is …

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Adopt a customer centric view of onsite SEO

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web …

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Wait. Is mobile search really that simple?

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Can citations make a huge difference to search engine optimisation?

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! People …

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Things to avoid when dealing with ROI

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Perfect search engine optimisation of the coding will invariable …

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All you wanted to know about text links but were afraid to ask

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Myths and misconceptions about anchor text

Not so fast. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links …

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Small but important things to observe about site submissions

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Designing your website with …

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Start simple, but don't forget googlebot crawlers

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. It consists of all the information on all the web pages or websites that the search engine was able to browse. Keep your descriptions under 150 characters to avoid …

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Create Keyword Evaluation Models

Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters). Figuring out which keywords you should focus on to …

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Setup Google Analytics and Google Webmaster Tools

Simply having an awareness of opportunities allows a search marketer to expand his or her audience. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens …

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The ultimate revelation of cloaking

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Title tags are important because …

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Things your competitors know about Google algorithms

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. The number and quality of links to your website are quite important to Google and other search …

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Emphasizing fast results by using doorway sites

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users …

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Make site submissions a priority

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Don’t rely on the …

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Tactics around link bait

A permanent redirect from one URL to another indicates the original URL has changed for good. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they …

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Take care when dealing with link bait

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is …

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