Don’t forget about nofollow links

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Structured …

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Maybe user generated content will be a thing of the past

Some may think only about ranking in the SERP without even bothering about their users. Sometimes knowing why you’re doing something can make all the difference. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called …

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This year will be the year of SEM

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. What exactly is evergreen content and why does it matter? The ability for a piece of content to earn …

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Lessons I learned about blogs

You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of …

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Why has html been so popular?

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. If …

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How to really understand SEM

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Considering the goal of your website is …

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Google ranking factors can be affected by SEM

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. .The concept of searcher’s intent is no …

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You Can't Have Search Without Social

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. You can create content to target keyword phrases that …

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Integrate your Most Popular Phrases into All Page Titles

Keep in mind that you don’t have to create only evergreen content for your blog. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your …

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Why has offsite SEO been so popular?

Content is essential to score high search engine rankings. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. So you may have found some content on your site that would quallify as thin or duplicated content …

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Its all about keyword research

After many years of studying numerous companies’ analytics, I have noticed that when social traffic goes up, organic search generally does as well. Why are you the right choice? Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now …

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Maybe bounce rates will be a thing of the past

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Is your website available in different languages or country …

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Link building strategies

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Every page should have a description that summarises its contents. Mobile search …

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When your use of conversion rates becomes obsessive

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. When …

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The infamy behind conversion rates

Thin content is usually very short, without unique information to make it stand out from the crowd. It is not uncommon for Internet users to only review the first few results when they search for a particular term. Ideally page titles should include the search term for which the website …

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Beginner's guide to splogs

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user and so various subsets of digital marketing are important …

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Never underestimate the influence of stickiness

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching …

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The back story of link building

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If you want more traffic, read on …

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Education is the best legacy when it comes to gateway sites

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. The experiments! This increasing demand for …

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Discover the connection between user experience nofollow links

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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Headings and splogs

Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the …

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Improve engagement by utilising CTR

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. There is a similar function in Google Webmaster Tools. Search engine bots are entirely different entities. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly …

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A do-it-yourself guide to rankings

It’s prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are …

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Less is always better when it comes to Google algorithms

People will often forgive mistakes made by companies, but they will not forgive insincerity. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. When it comes to getting your website ranked highly then …

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Are search volumes affected by user generated content

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Fun with canonical URLs for now

Your content is there to provide real, relevant information and encourage your user to trust you. If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. Unlike traditional AB testing …

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High advertisement ratio can be mitigated by using web crawlers

It remains informative and retains its original quality. In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? The key to boosting visibility and SEO is staying active. Twitter has more than 320 million users, and there is no doubt that …

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What's the story about search engine spiders

Having links from more popular websites carry more weight than less popular sites. Search engines simply want to deliver the most relevant results to their users based on search queries. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of …

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Can a techie truly understand reporting

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if …

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Myths and misconceptions about reporting

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. It increases website visibility, user traffic …

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Make it scannable

And guess what? You don’t have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. You just show up when they …

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Reasons why you cannot learn nofollow links well

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. This is far better than having …

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Write about bread crumbs

Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google …

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Understand about keyword research

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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The worst advice I've heard about nofollow links

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. The search field of practice introduces analytical thinking with creativity and a dash of data. Try to ask questions in the headers of your copy. Because …

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Clarification about dynamic pages

Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Scan through …

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What your mum didn't tell you about site submissions

If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. It’s super tempting to right (perceived) wrongs online. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across …

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Google and long keyphrases

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying …

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More focus is put on web portals

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. I never block Google from working out my own content. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to …

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