Everything you need to know about walled garden sites

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Would you refer this website to …

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All you wanted to know about keyword stuffing but were afraid to ask

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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Unlocking the mystery of CTR

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Can a techie truly understand onsite SEO

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Provide high quality photographs of products, and include an easy to use magnification …

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Types of site changes brought on by forums

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Until recently, I hadn't …

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Bucket brigades based on content

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In …

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How to learn about web crawlers in a few hours

The best long-term strategy for this is using blogging, social media, and press releases. Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. Google needs to generate, maintain and increase its revenue. It can only …

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Search marketing implications related to web 2.0

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. Many people fixate on …

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A few words on blogs

Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and …

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One important aspect is LSI

Backlinking has a similar effect on ranking. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings …

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Understanding cloaking

This will not only improve your ranking, but will make your site much more valuable to your visitor. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. One of the most important factors to consider …

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Never underestimate the influence of duplication

You can create your own hashtag and use it instantly. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month …

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Create a search marketing strategy based on content

If people have no power to affect change, then they cannot do their jobs. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. When it comes to getting visitors to your site, you want to grow your …

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Hidden facts about anchor text

Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs. When it comes to search engine optimisation the information available can be a minefield. Pagerank retention is a myth – it’s not …

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Hidden facts about page impressions

.The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. It …

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Can a techie truly understand reporting

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Use SEO strategies to build online visibility. Sometimes we just get into the …

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Things that make you love and hate metrics

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Things you most likely didn't know about analysis

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Would you feel comfortable providing this website your credit card information? Overall, the goal of onsite optimization is to increase …

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Clarification about googlebot crawlers

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

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How to focus on offsite SEO

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Once you’ve selected target keywords, you need to create content around …

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Layout, formatting and 301 redirects combine to make great SEO

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Creating infographics that give detailed information about your niche is another great …

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Make link building your centre of attention

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Search engines track searcher …

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Things that make you love and hate web 2.0

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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Reasons that people rely on link building

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks …

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Small but important things to observe about web crawlers

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Automatic redirects and rewrites help search engines understand …

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Google ranking factors can be affected by quality

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. Google almost always honors disavow requests that include such documentation. Make sure that you include the following features …

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Pay attention to web crawlers

The search engines continuously invest in improving their ability to better process the content of web pages The power of SEO is the varying tactics or methods one can implement to create results. Thin content (a page with little or no content) is not only terrible for user experiences, but …

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Don't miss out long tail search from your detailed marketing checklist

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Remember; never, ever …

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Assessing historical progress and how you've been helped by javascript

Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. As you write, use your target keyword throughout the content. Don …

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Fun with comment spam for now

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. There are a number of factors or signals of growth other than what you can see in search results. Write everything in your brand’s …

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Use organic outreach along with sitemaps to make a difference

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. As a practice I don’t think SEO …

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Online marketing changes quickly when it comes to SEM

A strong online presence is essential for any business to be competitive. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help …

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Should more importance be given to ROI for search marketing?

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! I find that the more I read from other people’s perspectives on the …

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The reason everyone loves comment spam

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have …

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Go long-tail and forget analytics

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Here’s the thing people tend to mistake content marketing with publishing a few blog posts on their website. Research shows that data-heavy content gets linked much more frequently as compared to …

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