Learn the SEO ropes

Moving on from generic keywords, you can decide to add more information into the keyword. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches …

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SEO starts when you create the title tag

We know consumers want personal interactions with brands, but they also want them in real time Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their …

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Questions to ask about inbound links

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. When dealing with …

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The mysterious world of stickiness

There’s not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it’s worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Google …

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Why have keywords been so popular?

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. In fact, Twitter.com rejected hashtags at first. Over time, you’ll gather data that helps …

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Quality over quantity when it comes to scraping

Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your …

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Focus on ROI Instead of googlebot crawlers

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. The advertisers …

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Things that make you love and hate page rank

As its name implies – it is timeless. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. Utilizing Social Media is a …

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Adjust your appearance in search by utilising text links

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases As the saying goes, “first impressions are lasting impressions.” The same can also be …

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The death of page rank

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. Search Engine Optimization is true scientific method that works. Try to get backlinks to various pages on your site, not just your Homepage …

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Hidden facts about offsite SEO

That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Such content doesn’t go out of date. Classic search optimization and growth hacking differ …

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Start ranking for these terms

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. What it boils down to is that the exact strategy you’re …

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Tactics around doorway sites

You certainly don’t want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Ads show …

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Understanding the rationale behind link intersects

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. By putting out content, not only does it help you create brand awareness, foster …

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Reasons why you cannot fully understand indexed pages

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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The best advice I've listened to about search engine spiders

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. The reason that …

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Unlocking the mystery of link research

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress …

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When your use of SEO campaigns becomes obsessive

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Mobile apps like Flipboard or CNN …

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Having fun with doorway sites

In fact, for the best results, it needs to play a major part in your entire company culture. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing …

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Establish your position regarding nofollow links

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. What we need to understand is …

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Wait. Are organic links really that simple?

However, there are legitimate reasons to have live pages with similar content. No images, 500 words or less and a random link to a site. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you …

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A focus on metrics to benefit search engine placement

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide …

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Don’t forget about rankings

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or …

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Reasons that people rely on conversion rates

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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Are search volumes affected by onsite SEO

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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Make it sufficiently broad in terms of canonical URLs

Nearly, 74% of consumers use search engines to find local business information. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your …

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