The worst advice I've heard about link bait

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers …

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Add mobile URLs to Sitemap for SEO

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

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Establish your position regarding reporting

Kiting internet trends is one of the most exciting things search marketers do. Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. You pay a fee to the website, social media platform, or search …

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Make a good use of offsite SEO

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Rankings in SEO refers to a website’s position in the search engine results page. The meta description is what appears as the …

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Determining Relevance: Trust your gut when it comes to reporting

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you own …

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Beginner's guide to javascript

Google Analytics is an amazing tool. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC …

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Use Link Baiting To Get More Inbound Links

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. The URL parameter tools supply Google bots with …

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Why has link bait been so popular?

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Today, queries don’t just return a list of ten blue, ordered links. They return results …

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Managing an existing site

The markup languages have become more important to SEO. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because …

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Increase leads and ultimately sales

On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is …

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Write a keyword-rich introduction about keyword density

The creation of effective link bait boosts traffic and leads to higher rankings. For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Web pages that are optimized for the organic listings of a …

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Go for SEO quality not quantity

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way …

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Use keywords in your images

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out …

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Can stickiness make a huge difference to search engine optimisation?

Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Predicting the advancing social waves happens …

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Take care when dealing with widgets

If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social …

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Here's what industry insiders think about keyword research

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Link-building can also come from building a targeted and involved community …

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How to really understand social media

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. A well-curated email list can drive revenue masterfully. Now, when you have a …

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Let's follow duplication best practise

The more in depth the content you are looking to deliver is, the longer it will take to create. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. You need solid SEO to compete online …

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Small but important things to observe about widgets

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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How do you feel about citations now?

Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is …

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Search marketing implications related to reporting

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. And all …

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Can a techie truly understand site submissions

These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Quality means not …

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Make non reciprocal links a priority

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. We recommend page titles are between 10 and 60 characters. Many marketers are so focused on building out …

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What's the difference between SEO and paid Google ads?

What happens when you search for information? Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Now, these updates happen a bit less frequently with Penguin …

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Invest in hits

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. The text of the link helps provide Google additional context about the topic …

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The reason everyone loves hits

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Do a thorough check of …

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The reason everyone loves link bait

By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Developers who aren’t already focused on SEO requirements aren’t …

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Latest developments in canonical URLs

This is a terrible user-experience and is exactly the opposite of what Google wants. Hashtags can really help to expand the reach of your tweets and help you to get more followers. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Take …

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The truth about offsite SEO

Can your title tag be improved to be more user-friendly? Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. What we mean when we refer to SEO, is the practice of …

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Write a 1000+ words article about forums

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to …

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Define your goals with regards to organic links

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. SEO is not the techniques we …

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What everyone ought to know about dynamic pages

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines …

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When your use of web 2.0 becomes obsessive

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

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Wrap Subheadings in H2 Tags

There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Search Engine Optimization (SEO) is the practice of building websites that will rank …

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Thinking about ROI makes everything OK

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Some growth opportunities are too good to be true. Google is getting better every day …

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Some keywords don’t deserve their own page

Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. Putting keywords into title tags and h1s, h2s, h3s. Is it fun? At first, you will need to do this manually.

Education is the best …

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The hidden agenda of link research

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly …

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