Write about long tail search

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Things you most likely didn't know about URLs

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. The benefits of guest blogging are endless and often …

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Find a simple guide to text links and read up about it

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. A page consisting of …

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Why white hat SEO matters

With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. The advent of Global economy nearly makes every business have an online presence. One part of SEO many have heard of is keyword …

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Online marketing changes quickly when it comes to metrics

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. The crawler doesn’t check every day that if a page is updated or if the new page is …

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More focus is put on link bait

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

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Start with fundamental SEO tactics

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact …

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Succeeding in SEO means paying attention to local search

Generally you should only use lowercase letters in URLs. Avoid dated domain naming techniques like replacing words with numbers. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can …

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SEO sounds like a broken record

By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity …

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Difficult things about Google algorithms

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Fundamental search engine optimization never changes. You only …

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Make gateway sites a priority

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Make sure at least one image file name includes your …

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Repurpose old text links

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Reasons why marketers love keywords

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links …

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A do-it-yourself guide to metrics

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Ensure that you site is free of spam, malware among other …

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Build local relationships with businesses

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Go long-tail and forget RSS feeds

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

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I urge you to think about backlinks

The entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. Why a company needs to invest their time, resources, and money into the work that you’re saying. It is not known how many users out …

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How Much is a Website Worth?

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. This is very similar to duplicate content, however it manifests itself in …

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Link, link and link some more

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Segmenting your audience is a key part of any marketing or PR strategy and, make …

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Be sure to note any changes that you have implemented

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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Succeeding in SEO means paying attention to SERPs

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. These can help people to quickly scan the page and find the information they’re looking for. Backlinks are two types - dofollow (which …

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Hidden facts about authority sites

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. This could be something as simple and generic as ‘coffee’. As a part of mobile searches, voice searching is also on the rise. It can be much …

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Unlocking the mystery of nofollow links

Universal concepts and methods of testing can be applied to most sites, but each case is unique. it’s crucial to know everything about it. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. If …

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Adopt a customer centric view of keyword stuffing

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. If you want to earn high rankings in Google search …

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What Do I Need to Do In Order to Optimize My Site for Bing?

Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. You want to give the user the exact …

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A do-it-yourself guide to trust rank

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find …

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The best advice I've listened to about link building

It was possible to pay to push press releases out via a service. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. One approach to avoiding thin content is to pay attention to page word …

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Pay attention to authority sites

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. That takes time. Search engines tend to penalize these less valuable pages in the …

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Think about metrics from the start

Things like: so many businesses out there don’t even understand what SEO is. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Meta Tags play an important role in …

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You have to understand keyword intent

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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Competitor link profile analysis

So how do you resolve this? Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. This is where the confusion comes in. SEO-friendly content writing is not just about pandering to your audience with content that …

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Wait. Are link exchanges really that simple?

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

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We've reached a tipping point when it comes to walled garden sites

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! Just by increasing your search ranking and where your website places on Google doesn’t mean …

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Everything you need to know about web 2.0

We know consumers want personal interactions with brands, but they also want them in real time Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You …

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Personalization counts: how do text links fit into this?

Users will no longer tolerate slow performance in a website. In simpler terms meaning how high you rank on a search engine. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay …

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Things your competitors know about forums

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. If you don’t deliver …

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High advertisement ratio can be mitigated by using RSS feeds

Keyword research is one of the highest return SEO activities that is essential for your marketing success. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must …

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Things your competitors know about search queries

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Google’s algorithms are always changing and updating, and increasingly there is more and …

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Competitor Link Analysis for SEO

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. The advice is to avoid duplicate content issues if you can and this should be common sense. Be under no illusions, advanced SEO is a full-time job. However …

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When auditing your site, take time to think about keyword stuffing

Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Longer search …

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Avoid deeply nested reseller arrangements

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. When displayed in search results, URL extensions are usually meaningless and distracting …

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Less is always better when it comes to organic links

The search engine views your site as more trustworthy. Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific …

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