Determining Relevance: Trust your gut when it comes to white hat SEO

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. People tend to avoid advertising if they can. Erudite search engine users know where ad …

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Go long-tail and forget reporting

A growth hacking “hack” in practice would then look disreputable. Buyers have a problem, and they are looking for something to solve that problem. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between …

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Optimise your site, paying special attention to bounce rates

The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Once upon a time, marketers focused on strategizing …

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Repurpose old CTR

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively …

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Take a customer focused approach to bread crumbs

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Keyword research must be updated periodically: Search terms …

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Use organic outreach along with RSS feeds to make a difference

While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that …

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Measure and Improve by paying attention to html

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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My thoughts on doorway sites

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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Understanding organic links

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty …

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Things about white hat SEO you have to experience yourself

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of …

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Adopt a customer centric view of link bait

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and …

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Bucket brigades based on anchor text

From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. Google estimates that around 56% of mobile searches have local intent, and 50% of …

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Create an Engaging Web Presence by the use of offsite SEO

One approach to avoiding thin content is to pay attention to page word count. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Even with more and more …

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Make link exchanges your centre of attention

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you are currently …

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My thoughts on site submissions

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. As …

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You have an opportunity to write something and rank

Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page …

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Go long-tail and forget nofollow links

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. You can’t expect Google to …

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I urge you to think about reporting

Here’s the thing, great content can offer incredible advantages to your business. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out …

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The worst advice I've heard about content

Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. The One Percent Rule states that …

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A focus on link building to benefit search engine placement

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. The initial settings are demanding and …

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I bet you didn't know this about walled garden sites

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Getting featured in this part of …

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Can 301 redirects really make a difference?

Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. SEO is the tool to drive people to your website. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far …

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Adjust your appearance in search by utilising SEO

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Google ranking factors can be affected by RSS feeds

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates …

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Create an Engaging Web Presence by the use of onsite SEO

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries If people have no power to affect change, then they cannot …

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Hidden facts about text links

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. URLs generally only need to include letters, digits, slashes and hyphens. “Social search” is an evolving term for the way in which search engines factor a user’s social network …

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Reasons why you cannot fully understand Google algorithms

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Each project should be treated like a special snowflake. Links to sites you don’t control should be regularly monitored and updated as links that used to work …

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The first choice should be SEO

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… So …

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Things to avoid when dealing with plugins

Creating content that serves a need is the best way to improve web ranking. You can see who registered a website, where they’re hosting it, and how many site managers they have. For instance, if you want to increase your blog subscriber base, evergreen content can help you with …

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Competitive keywords

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. If you are in a highly compeitive field like law …

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What's the story about content

Above all else, never be tempted to plagiarise. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Good formatting can …

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Education is the best legacy when it comes to web portals

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Latest developments in content

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each …

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Let's talk about web portals

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Attaining effortless yet enthusiastic referrals is the key to scalable growth; email is the uncool minivan taking you there. In simpler terms meaning how high you rank on a search …

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Search engine health checks should look at static pages

Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. This is rarely relevant to users, could change in the future and make URLs more lengthy. We subconsciously look …

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A do-it-yourself guide to conversion rates

Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Search …

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The value of Google authorship

Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? Search engines (and users) look to the site architecture for clues as to what …

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Start mapping your SEO needs to pages

Everything below that visible area merely serves to provide enough content for search engines. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a …

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So what gives?

It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. People make use of search engines for a wide variety of purposes, with some of the most popular …

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