Adjust your appearance in search by utilising inbound links

By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to …

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The broken link-building method aided by citations

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying …

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Make a good use of widgets

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. If you don’t follow the search rankings of your website and …

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One element of your strategy should look at CTR

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest …

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Things you most likely didn't know about canonical URLs

Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. In the end, the users, the marketplace, content and …

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Define your goals with regards to page impressions

They’re therefore considered to be “thin”. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). If this is the case, you need to collect and consolidate redundant information so that it will …

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Make it sufficiently broad in terms of trust rank

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Ultimately, SEO done correctly can land your website on the first page …

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Creating quality content on a regular schedule can be a challenge

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents …

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Learning about dynamic pages

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. There are several …

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My SEO has got out of hand

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. After a year long …

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Things that make you love and hate authority sites

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Never …

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Why Relevancy Matters in Building Real Links

Think long term rather than short term. Short term will get you nowhere with SEO. There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. Evergreen content is quality, useful content that is relevant to readers for a long period of …

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Boost site speed and utilise link bait

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take …

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Make keyword research a priority

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! The search engine algorithms get updated time after time for the sake of bringing traffic. For those SEO agencies and professionals who have been …

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Missing title tags are problematic

The first is a complete copy. Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the …

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Unexpected ways 301 redirects can impact your marketing efforts

Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. There’s always something written somewhere that you …

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Invest in metrics

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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The back story of splogs

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. For example, let’s say you own a website that …

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Focus on performance, user experience, and trust rank

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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Manually go through all linking websites

SEO is the tool to drive people to your website. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities …

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Quick tips regarding RSS feeds

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Having fun with canonical URLs

Much more is coming. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. When done properly, internal …

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What your mum didn't tell you about doorway sites

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Although there …

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The reason everyone loves analysis

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Quick tips regarding content

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Keywords must be …

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Think about blogs from the start

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Most people get SEO wrong, because they focus on what they think search engines want instead …

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Aligning your goals in relation to blogs

The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the …

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Be clear, truthful and accurate when it comes to SERPs

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source …

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Create content about search queries

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. The key is …

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More importance is given to SEO

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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Consider googlebot crawlers at the inception

Art meets science. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. With SEO, you want to tell people about your content that are likely to share or link to it. If …

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Latest developments in offsite SEO

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Make Sure You Actually Have An Address In …

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Personalization counts: how do 301 redirects fit into this?

This will not only improve your ranking, but will make your site much more valuable to your visitor. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Outreach is a method of proactively acquiring backlinks …

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Technical aspects of search engine marketing

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. You will plant three …

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Questions Over Keywords

With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence to take advantage of a constantly growing market. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile …

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How can we better allocate our resources?

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ It’s important to have a clear sense of your business goals …

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Lessons I've learned from rankings

Since Google views every URL as a unique one, every copy that is found will cause your content to be considered thinner. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should …

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Boost site speed and utilise canonical URLs

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility …

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If the clicks keep rolling in, you don't ask questions

In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. This scenario is highly …

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Plan to use keywords for SEO, content creation and marketing

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other …

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This year will be the year of dynamic pages

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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A few words on offsite SEO

SEO is the group of practices for optimizing and increasing presence in search engines. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent …

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Things that make you love and hate conversion rates

You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Tell beginners what they need to know about your business or industry. User-generated content can increase the relevance and freshness of a …

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Find a simple guide to page impressions and read up about it

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates …

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