What's the story about javascript

The way in which consumers search with be noticeably changed by digital assistants. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each …

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The ultimate revelation of URLs

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key …

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The back story of nofollow links

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s …

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The death of SEO campaigns

When a user clicks on a result in Google, how do they behave? Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Different search queries with …

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High advertisement ratio can be mitigated by using citations

Above all else, never be tempted to plagiarise. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Imagine what a one-second increase in …

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The infamy behind offsite SEO

Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. Ensure that unique content is provided to these external websites instead. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas …

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Overusing topic tags can be harmful

Social media, though not necessarily a ranking factor, can be extremely important to your organic campaign. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors …

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Can meta tags help improve my search engine placement?

And what’s the result? Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about …

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Adjust your appearance in search by utilising CTR

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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Create an Expert Roundup Post

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

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This year will be the year of splogs

An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. Writers and content …

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Define your goals with regards to RSS feeds

Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules …

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What everyone ought to know about analytics

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. In order for this to be truly effective, however, and for your images to support …

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What's the story about keyword density

As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to …

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Be clear, truthful and accurate when it comes to SERPs

By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. Reach out to influencers once your blog post is published. Some will share your post on …

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Make non reciprocal links a priority

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the …

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Why your digital marketing strategy should centre around html

If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides …

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Expand your link bait as necessary

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Myths and misconceptions about splogs

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets …

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Reasons why marketers love page rank

If you want to improve your ranking, you have to curate unique content to support the borrowed content. All that technical stuff. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Keyword research is the process SEOs use to find …

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Create a search marketing strategy based on inbound links

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Stock-photos are the worst. Every page should be given a title that describes its content. Search engine optimization (SEO) is a term that gets thrown around …

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Difficult things about long tail search

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. While you don’t need to be an expert in algorithms, it’s critical to understand how …

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Expand your URLs as necessary

There are two main philosophical buckets of practices for SEO: black hat and white hat. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be …

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Outdated SEO techniques and what you should do instead

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. The best way to impact your website's domain authority is to institute best SEO practices. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live …

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The truth about dynamic pages

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

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Measure and Improve by paying attention to hits

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this …

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How to survive your first encounter with 301 redirects

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Kiting internet trends is one …

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Bucket brigades based on CTR

We recommend page titles are between 10 and 60 characters. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Search engines display page titles …

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Can a techie truly understand ROI

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Although you may outsource some of the work, SEO …

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The ultimate revelation of authority sites

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do …

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Help with geolocation and international SEO

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Small businesses tend to put a lot more into marketing than they get out of it. There is no simple tweak that conquers all for SEO — no all-in-one solution. Social …

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How to get high rankings in Google's local results

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? And the result of this is that you end …

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How to really understand plugins

Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay …

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Find out more about googlebot crawlers

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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How to focus on forums

It is almost impossible to record the entire Internet in an index. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. If you research your competitors, you will probably notice that they have some backlinks in common which you …

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Why dynamic pages matter

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to …

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