Quick tips regarding gateway sites

They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and …

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Thinking about backlinks makes everything OK

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It’s easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Expect increased conversions, particularly those from visitors who arrived via organic search. This can hurt user experiences and …

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Use Engaging Images & Videos

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain …

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Just take care of the Penguin consequences

This sort of content stays fresh as new people come looking for information. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. You can also use Screaming …

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Make content the focal point of your marketing efforts

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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To get fast rankings, you need offsite SEO

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Create content about nofollow links

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users …

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Use, but don’t overuse your popular phrases

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself …

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Try to target a hungry crowd by paying attention to analysis

For example, if you searched who is the best eCommerce provider in London?? Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. It’s an iconic brand, online and offline, that has a proven track record with consumers. Any way of getting …

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Lessons I've learned from keyword stuffing

Most companies use SEO to increase website traffic, which in turn, increases revenue. Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. When you link to a webpage, you …

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Never underestimate the influence of 301 redirects

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Removing the …

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To get fast rankings, you need sitemaps

Social is also an SEO challenge for you. If you are focused on a local market, it is also important to get connected with local businesses and organizations. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. If you …

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What your mum didn't tell you about widgets

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Do follow passes link juice (passes SEO benefits to the website that’s linked) and …

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Design + social media = Greatness

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries The SEO’s audience is generally half-human and half-bot/crawler/spider …

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Find out more about web portals

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Things to avoid when dealing with page rank

Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn’t mean stealing. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn …

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Thinking about static pages makes everything OK

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Cloaking refers to an attempt to boost search …

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Find a simple guide to indexed pages and read up about it

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. You …

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Quality over quantity when it comes to splogs

Being at the top of your game really pays in SEO marketing. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing …

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What Queries to Target

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Its all about Google algorithms

Only the descriptive link text is shown on the internet page. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. Hacking in the classic sense involves exploiting vulnerabilities in a system or …

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Succeeding in SEO means paying attention to blogs

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. Keyword density is a tireless SEO myth. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in …

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Create a search marketing strategy based on html

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect …

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Easier said than done with SEO

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Therefore, appearing at the top of the search engine results page is naturally becoming more important …

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Here's what industry insiders think about SEM

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. You can do this …

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Technical optimization

Search queries are an average of three words long, and more than 25 percent are only a single word. Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. The best domain name lookup tools go beyond your immediate enquiry …

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A focus on non reciprocal links to benefit search engine placement

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Head terms are broad and short, often revealing little about topic and intent. Keyword research is …

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Things that make you love and hate social media

The solution to this issue? I think of black versus white hat in terms of night versus day. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. What is user intent? In short it is …

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My thoughts on 301 redirects

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? It might not …

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Use only schema types that fit the page or the site

I’m happy to share some ways to work more of them into your content strategy. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases …

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