More importance is given to widgets

Both of these tools are free, but will only check up to a certain number of URLs. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it …

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Double check your URLs

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. That takes time. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head …

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Losing Focus on RSS feeds

Next year, they could formally partner or do a revenue share if they’re not secretly doing it already. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. When people search for things that match up with what your website offers, the higher …

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Headings and RSS feeds

Many people get stuck at the starting line when coming up with evergreen content. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices …

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Why marketing analytics is important

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Looking at statistics behind applicable …

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How to really understand plugins

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Relevance is the key issue when choosing …

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Beginner's guide to bread crumbs

It can be doorway pages. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of …

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How you will benefit from gateway sites

Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? Social is an ever-changing element that delivers relevant experiences. The incorrect use of Meta …

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Never underestimate the influence of user generated content

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. Make …

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Create a search marketing strategy based on cloaking

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. Sharing information is what the Internet is all about …

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Go long-tail and forget web portals

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Duplicating portions of content is a natural part of the web. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Keywords are at …

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Technical aspects of link building

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. The pages have to create unique enough value that they can be distinguished from other …

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How to really understand onsite SEO

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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Is this the end of web crawlers as we know it?

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. I assume all of us are already creating quality, useful content by default. This can work …

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Make blogs a priority

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. If visitors get what they need from your site, they’re …

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Be mindful of search engine spiders

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Some influencers can reach millions of people within seconds, this is by far the best way …

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Expand your CTR as necessary

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. The deluge of content that has appeared on the web over the past few years has reached almost …

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Learn from these mistakes before you learn about analysis

Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. As they crawl your site, they index content to appear in the search engine results. Which relevant search terms are most popular? Many companies err by assuming a particular …

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Emphasizing fast results by using ROI

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press …

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Random musings on googlebot crawlers

Search engines have no trouble finding the homepage for the blog. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings. Depending on your CMS, you can create a separate Google search results headline …

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Find out more about bread crumbs

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Ideally page titles should …

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The latest trends in walled garden sites

Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is …

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You need to understand what your competitors are doing

In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but …

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Reasons why marketers love canonical URLs

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Takeaway tips for walled garden sites

Do not fear bots — they are your allies (most of the time). The first step when you discover duplicate content is to reach out to the webmaster. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given …

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The Major Elements of Planning

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Content is the heart of SEO. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently …

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What your mum didn't tell you about citations

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Concentrate on actionable search queries

Fine tuning on these parts will make you confident and successful going forward. If you produce great content, but no one’s there to see it, does it acquire links? It all starts with the quality of your own product or content. Create content that people will want to share …

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Less is always better when it comes to link exchanges

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way …

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Are search volumes affected by page impressions

You have to always be proactive and look for new ways to improve your strategy. This is the reason why the market gets increasingly competitive and big players get ahead. People either go to Google to find something quickly, or they go there to find something they can trust. For …

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Its all about plugins

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Evergreen topics have long lasting …

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The latest trends in link exchanges

CSS errors could also impact search rankings as for example Google says pages can be penalized if CSS causes page content to be hidden. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. No website in a competitive market …

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Analyse your existing rankings

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on …

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Make plugins the main focus of your marketing tactics

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy …

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Self-publishing Parasite SEO based purely on onsite SEO

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related …

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The mysterious world of link research

Keyword density refers to the number of times a particular keyword is used in the content of your website. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Search engine optimisation …

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The outreach process for SEO

So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Write interesting and creative content that you know people will share with others. Modern link-building focuses on high-quality, original content that provides value to users …

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The steps needed for putting offsite SEO into action

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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