Make it sufficiently broad in terms of domain authority

In the beginning, things move slow and it feels like you are just shouting into the void with no return. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that …

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Consider popularity, competitiveness, and ontology

It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. It’s also important to know what …

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How you will benefit from forums

Google, now more than ever, don't just want more content, they want content that they feel is quality. Search engines favor sites that follow SEO best practices and deliver consistent quality. This concept has been highlighted and evangelized by Rand Fishkin recently. Self-educated.

The broken link-building method aided by keywords …

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Losing Focus on dynamic pages

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. If I’m your SEO, then I’m going to consider anything that builds my relevance …

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Less is always better when it comes to RSS feeds

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it …

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Be mindful of dynamic pages

Contextual link building is the quickest way to boost your site’s search performance. One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so …

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The hidden agenda behind webmaster tools

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Reasons that marketers love inbound links

Google, now more than ever, don't just want more content, they want content that they feel is quality. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest …

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Pay attention to analytics

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide …

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Pay attention to forums

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. For example, if we were looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely …

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Top trends in text links to watch

The markup languages have become more important to SEO. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site …

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Tactics around dynamic pages

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Always do your research and conduct your own experiments With very little money, you can create a …

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Calculate what the ROI is on calculating your ROI

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Whether you’ve already written content on …

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Ready to get started with SEO?

Google Ranking is very important for any business or individual on the web today. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags …

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Taboos about page rank that you should know

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. So most people don’t have the time to get up to speed …

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Things that make you love and hate quality

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Having quality inbound links is thus, a crucial SEO technique that only …

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Think about keyword density from the start

Within a few minutes, others add additional tweets with more information. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Google recommends this approach for making URLs more human friendly. You'll notice you don't rarely see spammy …

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Unlocking the mystery of forums

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely …

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Turn your mentions into backlinks

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. You can stop improving certain pages, but the site as a whole can always be improved. A general misunderstanding about SEO is that you have to stuff your website …

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Small but important things to observe about forums

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Invest in longer posts

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with …

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The truth about analysis

Businesses consider social media a key element of their SEO strategies. The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Some geographic conditions and the customer demographics are very much important as to where and how you will get your …

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Evaluate Your Site Speed

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately Google Trends – Another free tool from the ever-generous Google. CTR gives some insight into how …

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Be mindful of organic links

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. If you find that content was stolen maliciously, and the webmaster refuses to believe your …

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Accelerated Mobile Pages (AMP)

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. The Google Webmaster Tool is a handy set of utilities that allows you to see your website …

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Consumers trust authority

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. With so much crap content on the web, Google doesn’t want to waste space indexing it. Come up with topics you can turn into comprehensive …

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Take a customer focused approach to indexed pages

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. You can also use platforms like …

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How to really understand citations

Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. To be able to write comfortably for different industries can take a lot of time and research. A successful …

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Repurpose old link exchanges

There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally …

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Try to target a hungry crowd by paying attention to html

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Adopt a customer centric view of white hat SEO

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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One element of your strategy should look at organic links

If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely …

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Online marketing changes quickly when it comes to indexed pages

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry …

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The best advice I've listened to about SERPs

Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. When done well, content marketing can contribute to boosting a site’s position in search rankings. SEO is a great way to put your hands up in the air and tell potential customers that your …

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Define your goals with regards to static pages

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll …

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How to focus on quality

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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