The ultimate revelation of cloaking

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. The unfortunate answer is – yes, it is a content issue. In an SEO scenario, Google likes to trust sites that have links from high …

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Can text links really make a difference?

When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and …

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Determining Relevance: Trust your gut when it comes to 301 redirects

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing …

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Avoid all link directories that link to all kinds of websites

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. If you search Google, it gives priority to selected official …

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Baidu doesn't deal with Flash and JavaScript

People often teach themselves SEO out in the field, because most start their careers as something else. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links …

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Think like a human not a robot when it comes to sitemaps

Rankings in SEO refers to a website’s position in the search engine results page. Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. Backlinks are #1 signal that Google considers for ranking a page on …

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Difficult things about duplication

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen …

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Focus on ROI Instead of offsite SEO

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Classic search optimization and growth hacking differ in yet another way. Google wants to retain its reputation …

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It’s time to revolutionize our approach to specifics

Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. Is this project a competitor trying to look like someone else? The person who has the responsibility of managing the homepage’s search performance should also …

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Reasons why marketers love reporting

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality …

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Generalized or broad keywords or short tail keywords

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages …

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Adjust your appearance in search by utilising quality

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. Google itself recommends …

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Great ideas about hits to share with your colleagues

You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. White hat SEOs operate above board, performing work that will benefit their sites long term. Already, more than half of Google searches come from mobile devices including smartphones and …

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Don't bury information in your article

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Write about plugins

As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The rise in smartphones …

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Wait. Are rankings really that simple?

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Six months of data or more are typically needed to make significant organic revelations. Today, smartphone usage is so …

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Decide if you're dealing with a search engine penalty

If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? In theory, it is important for domain popularity that as many backlinks as possible link …

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Aligning your goals in relation to indexed pages

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise …

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Write a 1000+ words article about reporting

Where are you seeing the fastest movement in the SERP’s? Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. In fact, Google Panda, the search engine’s ranking algorithm, is designed …

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Try to target a hungry crowd by paying attention to keywords

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. You need to become best friends with Google Search Console. Its search tools are …

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