Make blogs the focal point of your marketing efforts

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Seemingly random things become less so within the right context. The …

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Try to optimize the description of your web page

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Unlocking the mystery of canonical URLs

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Google ranking factors

Always think about the user and why they are visiting your site in the first place. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Google delivers results based on the geographic location of the …

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Search engine health checks should look at offsite SEO

Headings give your web page structure and help search engines better determine what your page content is about. So, not like humans search engines are text-driven. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or …

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The hidden agenda behind RSS feeds

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to …

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If the clicks keep rolling in, you don't ask questions

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the …

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Don't miss out SERPs from your detailed marketing checklist

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Social engine optimization is actually a technique to collect user traffic on a website. So you want to add value for …

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Make sure you know exactly what you're doing with blogs

This is very similar to duplicate content, however it manifests itself in a different way. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what …

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Quick tips regarding analytics

This is one of the easiest and more effective methods in use today. However, consider that Google is judging the content of eCommerce websites similar to regular content sites. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

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Write a 1000+ words article about plugins

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on …

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Make it sufficiently broad in terms of search engine spiders

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions …

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Myths and misconceptions about keyword density

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. It is often good practice to state what the website …

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A few words on keywords

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness If a site is using fancier …

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More focus is put on domain authority

Links with longevity suggests that your site is an established voice for whatever topic it covers. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. If you’re trying to build credibility, then …

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Create an Engaging Web Presence by the use of authority sites

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting …

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Understanding Your Audience and Finding Your Niche

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the …

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Latest developments in quality

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: If you are using Google analytics platform you can reduce bounce rate even further by …

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Quality over quantity when it comes to site submissions

Search engines recognize evergreen content and give it more value than to old content. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. META tags are pieces of HTML code which some search engines use in evaluating the content of a …

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Things about mobile search you have to experience yourself

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. So, we focus on creating what …

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What should be your strategy for those long keywords?

The keys are great product, sound service, niche focus, great content, and good search engine optimization. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages …

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Never underestimate the influence of anchor text

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. All backlinks are …

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Reasons why you cannot fully understand doorway sites

Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or …

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Understand about search engine spiders

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. There are many free research tools …

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Think about cloaking from the start

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Can a techie truly understand non reciprocal links

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. A site that hasn’t done its keyword research is like a car …

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Layout, formatting and inbound links combine to make great SEO

Would you feel comfortable providing this website your credit card information? You can’t game the system. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice …

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Lessons I learned about googlebot crawlers

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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Things your competitors know about web portals

There is no optimal number of words on a page for placement in Google. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic …

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Difficult things about CTR

Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing …

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Emphasizing fast results by using landing pages

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

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Do not duplicate meta descriptions

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Imagine all the …

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Find ways to measure data

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Too many low-quality pages might cause …

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Set Up Alerts For Brand Mentions

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find …

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A few words on keyword stuffing

The thrill of the hunt is real! SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. You need a mix of both timeless and timely …

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How to really understand mobile search

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

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How to really understand white hat SEO

In today’s competitive market, SEO is more important than ever. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When …

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