Are search volumes affected by webmaster tools

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. If the site takes too long to load on a mobile device, most visitors …

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Personalization counts: how do plugins fit into this?

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. I think one of the great SEO myths is every site should have a blog. I have …

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A focus on long tail search to benefit search engine placement

Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. It takes time to create high-quality content. That's why many people try to …

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Learning about link bait

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn …

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Remember that analysis make the web go round

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Content simply refers to …

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One important aspect is cloaking

In these cases, you’ll see very few competitors to benchmark against. Evergreen content must hold its relevancy over time or else it risks losing its value. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo …

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Don’t forget quality

But not all duplicate content is editorially created. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. If it’s been just a day or two since you made your website and are not …

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Take a customer focused approach to authority sites

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Ideally page titles should include the search term for which the website has been optimized. House SEOs sometimes have the ability to see large amounts of data sets if …

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When auditing your site, take time to think about duplication

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Does longer content rank better in search? It sure does. After all, why bother uploading a 1800x1800px image to your website when it’ll …

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Investing in SEO: What, Where, Why and How?

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes …

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I urge you to think about googlebot crawlers

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. SEO is not just one …

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Myths and misconceptions about indexed pages

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Today, there aren’t a lot of …

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Remember that content is more than just writing blog posts

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Take the time to ‘turn the light on’ to your audience, to see who they are, what …

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A do-it-yourself guide to domain authority

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. Search engines can quickly scan for pages that are likely to match a search query. The order that websites …

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How to diagnose web crawlers related issues

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Sometimes, your blog simply doesn’t get the attention and the traffic you …

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Be mindful of indexed pages

Digital marketing is a vast marketing technique which includes many other marketing tact. More leads should bring additional sales and opportunities. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and …

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Never underestimate the influence of stickiness

Meta description: Again, the keyword shows up several times. Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor …

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Try to target a hungry crowd by paying attention to blogs

It’s important to get the basics right and that means proof reading every page before it gets published. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. While your company may have a budget too small to implement a …

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Structure your content to meet your SEO needs

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Search engines are very clever in reading every little detail about your web page in …

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Local SEO understands changing attention spans

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. The amount of time and effort spent in pushing the content and links for a …

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We've reached a tipping point when it comes to web 2.0

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Companies should consider how other reputable …

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The benefits of CTR to your search marketing strategy

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. If you can create content that grabs your readers attention, answers …

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Think about Long Tail Keywords

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL …

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Optimising the speed of Website

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet …

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Things about reporting you have to experience yourself

In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website’s product pages–with no manual link building efforts. Thin content is the idea that there’s not much actual text on …

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Reasons that people rely on local search

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. You notice a spike in users or customers from a particular country or region. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from …

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Lessons I learned about web portals

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Many free and fee-based keyword research tools exist. The search engine tools are generally based …

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More importance is given to content

One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). It’s important to understand screen resolutions of your visitors and ensure that the product grid …

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Understanding bounce rates

Every piece of information about a page can be turned into a long list of words. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Make sure to link not only to external sources but also to your own blog posts as …

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Understanding link building

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How …

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Can social media really make a difference?

What are little known facts that a shopper for that product or service should know? That’s easy. If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in …

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Fun with mobile search for now

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog …

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Try to target a hungry crowd by paying attention to CTR

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your …

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Why canonical URLs matter

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Be clear, truthful and accurate when it comes to SEO

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. In the past, creating keyword rich anchor text used …

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Lessons I learned about social media

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Search engines are not jumping at the chance to inform …

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Let's follow inbound links best practise

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. In the best case scenario, a site visitor turns into a paying customer …

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Reasons that marketers love keyword research

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way …

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Let's follow quality best practise

The creation of effective link bait boosts traffic and leads to higher rankings. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. People tend to copy their competitors when choosing the words to use, without researching in detail …

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