Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline.

Having fun with user generated content

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. 99% of people don’t need Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site.

Think about link exchanges from the start

One feature that many people seem afraid to utilise in their blog posts tends to be headings. Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience. If you want your website to rank well on Google, you’ll need to post high quality content.

How do you feel about stickiness now?

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Gaz Hall, from SEO Hull, had the following to say: "Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. "

You’ll be able to beat your competitors by considering carefully the use of search queries

Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Building Have you ever dreamed about Save Our Schools for this? a list of people who have linked out to content similar to yours and asking them to link to your content is known as outreach link building. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site.