In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. Great copywriters know the importance of using “power words” during content creation – they evoke emotion.

It’s a win-win strategy with an emphasis on canonical URLs

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Website owners all want their Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. If you can, try to get in touch with the website owner and convince them to link back to you. Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries.

The hidden agenda behind SERPs

It’s possible to use knowledge of search engines to negatively influence another’s ranking. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it.

Adjust your appearance in search by utilising LSI

Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). So you may have found some content on your site that would quallify as thin or duplicated content. There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself."

Why has link bait been so popular?

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Longer A great example that I like to use is Marketing Beverley. content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. This means that searches are now much more focused on the area in general.