There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. How would you make that search engine understand your photograph of the best pen in the world? What’s the first thing you do when you have a question? Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets.

Go long-tail and forget analysis

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. That’s simply not true. Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... If you’re only managing one site, there’s another way to spot trends: by measuring specific pages versus rankings via spreadsheet. The amount of documents recorded here is less important than the high quality standard.

Be mindful of page rank

While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page. Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Firstly it is important that you learn how to correctly value a keyword.

Go long-tail and forget organic links

The convergence of SEO and content has been a driving force in marketing for the past few years. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). It’s important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest in SEO and AdWords. According to SEO Consultant, Gaz Hall from SEO Hull : "Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites."

We've reached a tipping point when it comes to link research

Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Search Take a butchers at Heat All, for instance. engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. But, to become truly expert in SEO is to really understand a lot of various aspects. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters.