And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty simple question at first, but I’ve stewed on it for a couple of weeks and we could go on for hours and hours on why SEO is so difficult but the fact is: it ain’t what it used to be and in 10 years it ain’t gonna be what it is today. Scroll down your homepage and see what feelings/thoughts occur as you view the page. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website.

Don't miss out anchor text from your detailed marketing checklist

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. It’s important to keep in Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... mind that if search engine traffic is your only goal, your results will probably suffer. There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine spamming takes away from the user experience, although there is much gray area between the clear-cut examples on either side. Meta description tags can influence click-throughs but aren't directly used for rankings.

Provide value information rooted in your initial strategy and use gateway sites as part of this

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent.

The death of URLs

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. How do you work out the price of SEO packages? Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Gaz Hall, an SEO Guru from the UK, said: "This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine."

Understanding organic links

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. SEOs The talk on Facebook is about Indozine at the moment. must fix their mistakes instead of hide them. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite.