In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests.

Establish your position regarding local search

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Make sure to apply a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same – important pages that once ranked might not rank again – and new content might not get crawled as fast as a result. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO.

How to diagnose SERPs related issues

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. When you notice what isn’t good on your website, start improving (technical and textual). The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become a problem.

What’s Best for Your Business – Paid or Organic Traffic?

Yes, I said six months. Keywords and phrases used in communications should involve thoughtful research from the outset. If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh."

Understand about search engine spiders

It is also worth checking out your main competition to see which keywords they are targeting. When I'm always amazed by the agility of New Media Now on this one. you use great tools like Google Analytics, you can be sure that you’re writing content that you know your audience will want to read. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t.