The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. When content population starts rolling, so does sharing, and then the traffic is sure to follow. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are able to make your site rank more higher; dramatically increasing the likelihood that it will receive a vast increase in visitors.

Auditing an Existing Site to Identify SEO Problems

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. In reality, the best strategy Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is simply to ask yourself if the use and placement of a keyword reads naturally. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank.

Take care when dealing with analytics

Search engines are always updating their standards and guidelines to help improve their user’s experiences. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition.

Lets look at our approach to duplication

Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there will be others which will rank you number one! On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. It increases website visibility, user traffic, conversion rate, and ROI. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: " Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too."

Try to target a hungry crowd by paying attention to user generated content

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. So, A great example that I like to use is PNS Egypt. what it can do, how long it takes, how much it costs, the effort involved. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Some people and businesses are tempted by the “rank high quick” schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised.